Digital Marketing Manager

Easy Outsource is a company seeking an experienced Digital Marketing Manager to enhance brand awareness, lead generation, and membership growth for a Pilates studio franchise. The role involves overseeing the digital marketing ecosystem, including social media management, paid advertising, SEO, and reputation management.

Responsibilities:

• Develop and manage monthly content calendars aligned with business objectives and promotional campaigns
• Create and execute integrated marketing campaigns to drive memberships, class bookings, and local brand awareness
• Develop and refine ongoing social media and digital marketing strategies
• Analyze performance data and identify opportunities for growth and optimization
• Create, schedule, and publish engaging content across social media platforms, including posts, reels, and stories
• Design and edit creative assets, graphics, and video content
• Manage community engagement, respond to inquiries, and maintain brand voice across platforms
• Monitor social media trends and recommend new content opportunities
• Manage and optimize Google Business Profile listings
• Maintain accurate business information across relevant local directories and discovery platforms
• Monitor and respond to online reviews and customer feedback
• Implement strategies to improve local search visibility and reputation
• Plan, launch, and manage Google Ads campaigns across Search, Display, Performance Max, and Local campaigns
• Manage Meta advertising campaigns to drive leads, memberships, and promotions
• Monitor campaign performance, optimize budgets, audiences, and creative assets
• Track key performance metrics and provide regular reporting with actionable insights
• Develop lead generation strategies focused on membership acquisition and retention
• Develop and execute local SEO strategies
• Optimize website content and landing pages for search visibility
• Create SEO-focused blog articles and content
• Conduct keyword research and implement on-page SEO best practices
• Monitor SEO performance and identify opportunities for growth

Requirements:

• 3+ years of digital marketing experience
• Strong hands-on experience managing Google Ads campaigns with measurable results
• Experience managing Meta Ads campaigns
• Experience with Google Business Profile optimization and local SEO
• Knowledge of SEO best practices, keyword research, and content optimization
• Experience with social media content creation and community management
• Strong analytical skills and ability to interpret campaign data
• Excellent communication and project management skills
• Experience working with Pilates studios, fitness brands, gyms, wellness businesses, or boutique fitness concepts
• Experience marketing franchise or multi-location businesses
• Basic graphic design and video editing skills