Senior Marketing Operations Manager

SmartAsset is an online destination for consumer-focused financial information and advice, helping people make smart financial decisions. The Senior Marketing Operations Manager will optimize demand generation motions and improve the marketing tech stack to grow revenue and customer base, while utilizing data to drive insights and enhance marketing strategies.

Responsibilities:

• Optimize the full lead-to-revenue lifecycle, driving continuous conversion rate improvements across both marketing acquisition and sales funnels
• Define and monitor core Key Performance Indicators across the demand generation motion, building dashboards and delivering actionable insights to executive leadership
• Own the operational foundation of Demand Generation. Understand what tools to use and when to use them to drive Marketing Qualified Leads (MQL) volume for the Sales team
• Drive strong Marketing-Sales alignment by translating frontline sales insights into actionable strategies that accelerate pipeline growth and conversion
• Partake in operationalizing strategic initiatives in support of the broader Go-to-Market (GTM) team - sometimes, as a project leader, other times, as a key contributor
• Develop and execute a customer segmentation strategy based on behavioral, firmographic, and intent data to power effective, multi-channel marketing campaigns

Requirements:

• 7+ years of experience in marketing operations, revenue operations, and/or sales operations
• Expert understanding of the lead-to-revenue lifecycle, with proven experience tracking and connecting data touchpoints across web traffic, buyer intent signals, lead capture, and Salesforce pipeline
• At least one certification with Salesforce, Pardot (Salesforce Marketing Cloud Account Engagement) or Marketo
• Advanced command of Salesforce functions, capabilities, flows, data structures, and data schema
• Strong proficiency in Structured Query Language (SQL) for querying complex databases, data manipulation, and advanced pipeline analysis
• Ability to construct Tableau dashboards, leveraging logical functions and parameters to translate complex data sets into clean, actionable executive visualizations
• An innate curiosity and analytical mindset to dive deep into business data, identifying friction points and optimization opportunities across any domain
• Experience working directly with paid marketing channel platforms (e.g. Google Ads, LinkedIn, social media, etc)
• Extensive understanding of infrastructural and operational design principles related to Account Based Marketing (ABM) and multi-touch attribution models
• Proven experience leveraging Gen AI and LLMs to automate complex workflows, scale operational infrastructure, and eliminate manual bottlenecks
• Background in Financial Advisory Services, Residential Real Estate, or Insurance industries