Senior Marketing Operations Manager - BizTech

Crescendo is transforming customer experience with Operational AI, and they are seeking a Senior Marketing Operations Manager to join their GTM Strategy & Ops team. This role involves tackling complex marketing initiatives, partnering with leaders in marketing and sales, and embedding AI into the GTM organization to improve efficiency and decision-making.

Responsibilities:

• Bring a point of view on marketing performance by channel and campaign with actionable insights and recommendations underpinned by the clear and reliable reporting you’ve built
• Drive the evolution of our pipe gen processes and the underpinning marketing tech stack (Hubspot, Clay, Apollo, etc.)
• Work cross-functionally with GTM teams to make Opportunity prioritization, pursuit and handoffs easy while gathering the feedback for testing and learning
• Manage and optimize HubSpot and its interaction with Salesforce to identify, score, track, and attribute leads across campaigns
• Define and uphold data governance, segmentation, and database health across marketing systems

Requirements:

• 7+ years in GTM Strategy & Ops, Marketing Operations BizTech, supporting multi-segment multi-product SaaS GTM motion (SMB + Enterprise, or PLG + Sales-led)
• Experience changing the way work is done by synthesizing complex operational data and reports into compelling strategic narratives, for senior leadership
• Strong analytical, system design, and documentation skills; able to translate business needs into scalable technical workflows
• Hands-on experience administering Hubspot, Salesforce, Clay and Apollo
• Proven ability to design automated workflows, operational processes, and scalable cross-system integrations
• Fluency in AI-driven tools or agentic workflows to automate GTM tasks and enrich firmographic and demographic data
• Direct communicator with the operational discipline to document what you build and bring others along on changes
• Comfortable with ambiguity in a high-growth environment; you scope the problem, then move
• Exposure to partner ecosystem tooling