Lead Product Manager – Audience Strategy

Nielsen is a leader in the Broadcast Media industry, dedicated to providing insights that drive client decisions. They are seeking a Lead Product Manager to spearhead the development of a next-generation value-orchestration platform, focusing on programmatic, audience engagement, and AI integration.

Responsibilities:

• Define the multi-year roadmap for a high growth 0-1 product high-growth focused on marketplace and audience intelligence
• Identify and capitalize on macroeconomic and technical shifts (such as emerging AI frameworks and privacy-first data environments) to future-proof our platform
• Architect scalable solutions that enable internal and external partners to bundle, layer, and maximize the yield of complex data and digital assets
• Build advanced tools for multi-signal filtering, identity mapping, and highly targeted distribution
• Lead the product design for closed-loop, autonomous AI workflows that analyze performance signals, shift resources, and optimize transactional paths in real time
• Partner with Data Science and Core Engineering to integrate large language models (LLMs) and decisioning guardrails into live, high-throughput environments
• Design and execute a phased commercialization strategy, transitioning the product from early alpha/pilot partners to broad market readiness
• Define value propositions, feedback loops, and adoption metrics to ensure the product solves immediate market pain points at launch
• Collaborate with product marketing, sales enablement, and commercial leads to define pricing frameworks and positioning
• Serve as the primary bridge between highly technical engineering teams and non-technical business leaders, synthesizing complex AI and infrastructure concepts into clear strategic updates
• Manage expectations and drive alignment across cross-functional leadership, including Legal, Privacy, Sales, and Operations, to ensure compliance and organizational readiness

Requirements:

• High Agency: Demonstrated ability to maintain extreme ownership, navigating organizational ambiguity and technical roadblocks with a proactive, zero-to-one mindset that prioritizes delivery over permission
• Experience: 6+ years of Product Management experience, with a proven track record in high-scale programmatic ecosystems, dual-sided digital marketplaces, or complex transactional platforms
• Domain Expertise: Deep familiarity with programmatic supply/demand mechanics, data/inventory monetization strategy, and complex value-chain optimization
• GTM & Stakeholder Mastery: Demonstrated success launching complex, technical products from scratch, managing alpha/beta programs, and driving alignment across executive-level stakeholders
• AI/ML Fluency: Strong technical literacy in machine learning, algorithmic optimization, or agentic/autonomous workflows (AI agents, LLM orchestration, intelligent automation)
• Zero-to-One Experience: Proven ability to navigate ambiguity and build net-new products from concept to launch