Influencer Marketing Manager

Hasbro is a leading company known for its iconic brands and innovative games. They are seeking a driven Influencer Marketing Manager to develop and grow influencer programs, manage relationships, and track campaign effectiveness for Magic: The Gathering.

Responsibilities:

• Develop, implement, and grow influencer and creator programs across our diverse portfolio of products
• Drive immediate and focused acceleration in maturity and growth of Magic Ambassador program
• Apply a meticulous and data-driven process in how we source, vet, negotiate and contract influencer content, while partnering with cross-functional teams including brand, community management, global digital and social media, legal, and creative services
• Track effectiveness of influencer campaigns and proactively share data-backed insights to inform future executions
• Hands-on management of influencer and agency relationships to scale our activations long-term
• Support multiple campaigns, products, and brand initiatives simultaneously
• Follow industry trends in an evolving influencer landscape, bringing innovation and solutions into your day-to-day contributions

Requirements:

• 5+ years of hands-on influencer management and execution experience across all major social platforms including YouTube, Twitch, Instagram, Twitter, and TikTok
• Proven track-record of positive collaboration with other business partners in a growing and evolving org
• Experience using influencer analytics platforms and extrapolating key and meaningful business highlights
• Comprehensive understanding of influencer marketing standards and rules of engagement
• Attention to detail and experience with keeping multiple moving pieces of a project on schedule
• Passion for games and empathy with influencers, creators, players, and the global gaming community
• A basic understanding of and experience with Magic's products and communities is a plus!