Product Manager, Gene to Protein Lab Essentials

GenScript Biotech Corporation is a global biotechnology group committed to making humans and nature healthier through biotechnology. They are seeking a US-based Product Management / Product Marketing professional to support assay-related product initiatives for life science and biopharma applications, focusing on customer workflow understanding and market insights.

Responsibilities:

• Understand customer needs and workflows across bioassays, functional assays, reagent-based assays, and related application areas
• Conduct voice-of-customer interviews with biopharma, CRO, academic, and assay development customers
• Analyze market trends, customer segments, competitive landscape, pricing dynamics, and application requirements
• Support product positioning, messaging, value proposition, and differentiation
• Work cross-functionally with R&D, sales, marketing, and regional teams to translate market needs into product and commercial plans
• Develop go-to-market materials, sales tools, customer-facing content, and launch support plans
• Identify KOLs, key accounts, and collaboration opportunities to support market development

Requirements:

• 5+ years of experience in product management, product marketing, market development, or business development in life sciences tools, reagents, assays, or biotech solutions
• Familiarity with bioassay workflows, reagent-based assays, cell-based assays, reporter systems, or plate-based detection technologies
• Experience with VOC, market analysis, competitive assessment, product positioning, launch planning, and sales enablement
• Strong commercial sense and ability to translate customer needs into actionable product and marketing strategy
• Excellent communication, analytical, and cross-functional collaboration skills
• Experience supporting assay, reagent, or molecular biology product portfolios
• Prior experience in new product launch, market development, or application-driven product marketing
• Good understanding of US biopharma, CRO, academic, or assay development customer segments
• Experience working with cross-functional global teams