Product Manager, Retention & Engagement

2U is a company dedicated to making learning limitless and delivering world-class higher education at scale. They are seeking a Product Manager to own the learner retention and engagement experience for the edX Marketplace, focusing on improving subscription retention and enhancing the learner experience.

Responsibilities:

• Own the edX.org learner retention and engagement product roadmap — including the learner dashboard, account management, subscription engagement features, and personalized re-engagement surfaces
• Define and execute product strategies to improve subscription retention, reduce churn, and increase learner lifetime value
• Partner with the lifecycle marketing team to align on-site product experiences with off-site email, push, and multi-channel lifecycle communications — ensuring a coherent, coordinated learner journey across all touchpoints
• Develop and drive product features that surface personalized course and program recommendations to active learners, increasing engagement depth and cross-sell conversion
• Define, track, and report on engagement and retention KPIs — including subscription retention rate, churn rate, learner activity metrics, and engagement depth indicators
• Use learner feedback, behavioral data, and market research to identify friction points and opportunities in the post-enrollment experience; prioritize and address the most impactful improvements
• Define engineering backlog, technical requirements, and product features; lead cross-functional teams of engineering, data science, and UX to deliver results
• Collaborate with the Sr. PM Subscriptions Growth to ensure retention and engagement strategies are aligned with the overall subscription product roadmap and commercial model
• Interact directly with learners, lifecycle marketers, and organizational stakeholders to understand emerging needs and capture them in product memos, demos, and status updates
• Regularly measure and communicate impact and outcomes; adjust course based on data and experimentation results
• Use your own product — be an edX learner, explore the subscription experience, and develop genuine empathy for the post-enrollment journey

Requirements:

• 2-5 years of product management experience or related field
• 2+ years of proven experience in product management for a B2C marketplace or ecommerce business, with a track record of successful product launches and cross-functional team leadership
• Experience building and owning a product roadmap
• Structured and data-driven thinking with a strong bias to action
• Strong understanding of technical concepts
• Excellent communication and cross-functional leadership skills
• Strong empathy and intuition for our learners and customers
• Experience with agile software development
• Desire to improve access to education around the world
• Experience with consumer subscription products and subscription retention mechanics
• Familiarity with personalization and recommendation systems
• Background in marketplace, edtech, or consumer mobile/web products
• Experience with A/B testing and product analytics platforms such as Amplitude, Mixpanel, or similar
• Familiarity with CRM and marketing automation platforms and how they connect to on-site product experiences