Product Marketing Manager II (9-12 Humanities)

Savvas Learning Company is a global education company that produces award-winning learning solutions. They are seeking a motivated Product Marketing Manager to manage the marketing plan and execution of their Secondary Social Studies programs, focusing on developing marketing strategies and customer engagement initiatives.

Responsibilities:

• Create strategic sales support tools, including product presentations and training, in a fast and accurate manner
• Develop customer-facing product information, including web pages, catalog descriptions, and product brochures in a manner that optimizes product strengths and competitive advantages
• Utilize customer data to create strategic and account-based campaign plans and execute with the Integrated Marketing Services team
• Instill the voice of the customer and competitive information into internal product planning and design
• Train sales and services teams on new products, product updates, competition, market, messaging and positioning
• Partner with the RFP team to complete competitive and accurate product proposals
• Plan and participate and be a key stakeholder in national Humanities events
• Create high-value content for each stage of the customer journey
• Manage a calendar scheduling the creation of each piece of content and the planned release of each piece of content
• Lead customer advisory boards and support market research by creating content, etc
• Coordinate with Product Management, Marketing Managers, Integrated Marketing Services team, and the Field to develop effective marketing and product launch plans
• Develop and execute product sampling strategy
• Develop effective sales support materials, including product presentations and adequately train the Field on respective product lines
• Work with Product Management to conduct competitive analyses and provide the sales force with effective competitive selling strategies
• Participate in tradeshow and events planning to optimize product messaging at such events

Requirements:

• Bachelor's degree required
• 5+ years of experience in designing and implementing marketing plans required
• High degree of computer literacy required
• Experience in online marketing techniques required, including email, social media, and product demos
• MBA or Master's degree in Marketing preferred
• Experience in educational publishing preferred
• Humanities curriculum knowledge preferred