Product Marketing Manager

PDQ is a company based in Salt Lake City, UT, that simplifies device management for IT teams. They are seeking a Product Marketing Manager to lead go-to-market strategies, focusing on product positioning and competitive intelligence to enhance customer awareness and growth.

Responsibilities:

• Lead customer research including interviews, surveys, and call reviews to deepen understanding of buyer behavior, pain points, and decision criteria—and ensure those insights flow continuously into messaging, content, and enablement
• Own PDQ’s competitive intelligence program end-to-end—tracking competitors, synthesizing signals, and delivering timely, actionable insights to stakeholders across product, sales, and marketing
• Develop and refine product messaging and positioning that resonates with IT professionals and key buyer personas, differentiating PDQ’s offerings in a competitive market
• Partner with Product Management to influence roadmap prioritization based on market insight, customer feedback, and competitive dynamics
• Build and maintain competitive battlecards, positioning matrices, and win/loss analysis frameworks that enable Sales to compete and win
• Monitor market trends, pricing shifts, and product announcements to proactively inform product and go-to-market strategy, and develop a repeatable cadence for sharing competitive intelligence across the organization
• Serve as PDQ’s primary point of contact for industry analyst firms—managing ongoing relationships, preparing executive briefings, and ensuring PDQ is well-represented in relevant reports and market assessments
• Translate analyst feedback into internal recommendations that inform product positioning, roadmap, and messaging priorities, and pursue opportunities for PDQ to be featured in analyst research that drives credibility with buyers
• Pilot and scale AI-powered tools and workflows that improve the speed and quality of PMM outputs—including competitive research, sales tools, content development, win/loss synthesis, and persona refinement
• Identify where AI can systematically augment the PMM function and build lightweight processes the broader team can adopt, serving as an internal resource for best practices around AI use in marketing
• Create and maintain high-quality sales enablement materials including pitch decks, case studies, competitive battlecards, and objection-handling playbooks, and conduct training sessions to equip the Sales team with the knowledge and tools to win

Requirements:

• 3+ years of product marketing experience, with significant experience in a B2B SaaS company
• Proven track record building and running a competitive intelligence program—including battlecards, win/loss frameworks, and org-wide intel distribution
• Experience managing analyst relationships and preparing executive-level briefings for Gartner, Forrester, IDC, or similar firms
• Hands-on experience using AI tools to accelerate PMM workflows—whether for research, content development, or data synthesis—and the judgment to know where AI helps and where humans must lead
• Bachelor's degree in marketing, communications, business, or a related field. An advanced degree is a plus
• Experience in IT management, endpoint management, or enterprise software markets is a strong plus
• Familiarity with tools like Salesforce, HubSpot, and analytics platforms that help track and improve funnel performance
• Ownership: You take responsibility for projects, drive results, and deliver on commitments
• Honesty: You demonstrate integrity, transparency, and ethical behavior in all interactions
• Collaboration: You work effectively with cross-functional teams and foster a culture of teamwork
• Improvement: You continuously seek opportunities for growth, innovation, and personal development
• You're comfortable working with quantitative data to surface insights, identify patterns, and translate numbers into strategic recommendations
• Proven ability to develop and execute high-impact product marketing strategies with strong strategic thinking and problem-solving skills
• Exceptional verbal and written communication skills; ability to craft clear, compelling narratives for technical buyers and executive stakeholders alike
• Strong ability to work collaboratively with cross-functional teams and influence decision-making at all levels of the organization
• Ability to move between high-level strategic thinking and detailed execution, managing priorities and staying organized throughout
• Exhibit strong self-management skills with the ability to work independently, take initiative, and drive projects to completion with minimal supervision
• Demonstrate the ability to effectively prioritize tasks and manage multiple projects simultaneously, ensuring timely and high-quality delivery of marketing initiatives