Growth Marketing Associate

Good Moose is an independent boutique Growth Marketing Agency based in New York, partnering with brands of all growth stages. The Growth Marketing Associate will support digital campaign activations, client management, and cross-team collaboration to drive conversions and revenue for various clients.

Responsibilities:

• Digital Media Management & Execution: Support digital campaign activations, strategy, optimizations, reporting, and analysis, focusing on improving results across tactics to meet clients’ goals
• Client Management: Serve as support to our client partners. Work closely with team leads to efficiently manage day-to-day responsibilities and workflow of client deliverables internally and externally. Educate both client and internal teams on the latest trends, best practices, technologies etc. (This position offers the opportunity to engage and work directly with senior brand leadership - from Investors to Board Members and CEOs - to help identify and build exciting growth strategies.)
• Cross-Team Collaboration & Analysis: Work closely with internal teams, including analytics, ad operations, and creatives to help define testing agendas and analyze KPIs in order to improve performance and deliver on revenue goals. Utilize analytics platforms to develop insights and action items intended to increase our clients’ revenues
• Strategic Thinking & Leadership: Continuously think outside of the box to improve performance. You are able to (and understand when to) wear many hats. For example, you can identify and recommend changes to websites and apps that could improve conversion rates and reduce friction on the customer journey. You’re always brainstorming new ways to improve cost per acquisition and revenue numbers for the brands with which you work

Requirements:

• 1-3 years of digital media planning and buying management experience, primarily focusing on setting up and optimizing paid search and paid social campaigns within Google and/or Facebook
• Exceptional communicator with an astute understanding of how internal brand teams work and how best to work with and build successful relationships with those team members
• Strong experience with data analytics
• Clear understanding of how to read data in order to build insights and make recommendations
• Ability to understand how best to visualize and deliver insights and recommendations to clients, based on relevant KPIs
• Strong direct-response, conversion-focused background, driving relevant business results for clients
• Thorough understanding of best-in-class practices for brand awareness and top of funnel tactics
• Consistent attention to detail with sharp organizational and project management skills
• Understanding of Shopify, Google Data Studio, TripleWhale, Northbeam, Tableau, Rockerbox, Glew, Looker, Motion, etc
• Past experience working with beauty brands