Senior Product Marketing Manager

Campminder is a company that has built a platform trusted by program leaders and families for over 20 years. As the first Senior Product Marketing Manager, you will establish the product marketing function, develop market messaging, and lead go-to-market strategies for AI-powered features to enhance customer engagement and satisfaction.

Responsibilities:

• Work closely with our marketing team to develop and sharpen market messaging — building segment-specific narratives that resonate with the right program at the right moment, across both the buying journey and the customer lifecycle
• Own the go-to-market narrative for product launches — partnering closely with customer success and product to ensure new features and capabilities reach customers with clear, timely, and consistent messaging
• Manage customer communication around what's coming — including beta program coordination, closing the feedback loop with customers whose input shaped what we built, and keeping internal teams aligned on timing and messaging before anything goes out
• Develop confidence-building messaging around our product roadmap — helping prospects understand where Campminder is going and helping existing customers feel good about staying
• Lead the positioning and messaging strategy for AI-powered features — translating technical capabilities into clear, outcome-focused language that resonates with a non-technical, relationship-driven audience
• Systematize what we already know — building repeatable processes that capture field intelligence from sales and customer success and translate it into sharper messaging and enablement assets over time

Requirements:

• Experience developing segment-specific messaging for a vertical or relationship-driven market — you understand that the right message for a new prospect is different from the one that keeps a long-tenured customer feeling confident
• A track record of bringing technical or AI-powered products to market for non-technical buyers — you know how to make new technology feel useful and trustworthy, not overwhelming
• Comfort building in ambiguity — you've operated in environments where the function didn't fully exist yet, and you know how to set your own agenda, prioritize ruthlessly, and create structure without waiting for permission
• A genuine instinct for cross-functional partnership, especially with marketing — you know how to build bridges, share ownership of the narrative, and move fast without creating friction
• The ability to craft 'here's where we're going' messaging with clarity and credibility — you don't need everything to be finished to write a story that builds trust
• The ability to defend positioning decisions with evidence — you know how to ground messaging strategy in data and customer insight, and you're comfortable holding that line even when others have strong opinions about how the story should be told
• Experience working across product, sales, and customer success without formal authority — you pull insight from every direction and bring coherence to it