Channel Marketing Manager, Commercial

WD-40 Company is a globally recognized brand seeking a Channel Marketing Manager to lead their commercial channel marketing strategy. This role involves developing strategies for automotive and industrial distribution, building distributor relationships, and driving revenue growth through effective marketing initiatives.

Responsibilities:

• Building and owning the US commercial channel marketing strategy — multi-year vision, fiscal year execution, and the messy middle between the two
• Developing WD-40’s approach to mid-market commercial accounts where we currently lack a cohesive strategy — this is greenfield work
• Bridging sell-in and pull-through: landing product with distributors AND creating end-user demand that drives sell-through and velocity
• Leading SKU assortment, packaging requirements, and product lineup decisions for your channels
• Creating account-specific activation plans in coordination with brand, digital, and sales — and making the internal case for the investment to execute them
• Representing WD-40 at trade shows, distributor meetings, and sales team calls as a credible commercial voice
• Building internal buy-in — the organization is growing its commercial fluency. You’ll be teaching as much as executing
• Leading partnership and agency management for channel programs, activations, and content development – from brief through execution and performance review

Requirements:

• 7+ years in channel marketing or distributor marketing — with substantive experience in industrial and/or automotive channels
• You understand how product moves through a B2B distribution channel. Sell-in and pull-through aren't concepts to you — they're things you've actually managed, simultaneously, under pressure
• You've influenced people who didn't ask for your influence — sales teams, brand managers, senior leadership — and done it without burning bridges
• You're comfortable making a plan with incomplete information and adjusting it when the ground shifts
• Strong financial acumen — you can build a business case, defend a budget, and hold a P&L conversation
• No job is beneath you. If it needs doing and it moves the business, you do it
• Bachelor's degree in marketing, business, or related field. MBA welcomed; a strong track record is more important
• Applicants must be authorized to work for any employer in the U.S. and should not require sponsorship now or in the future to legally work in the U.S