Director of Product Marketing

GC AI is the fastest-growing and most trusted legal AI platform for in-house legal teams. They are seeking a Director of Product Marketing to take ownership of product marketing end-to-end, including narrative, positioning, pricing, packaging, launches, enablement, and competitive strategy.

Responsibilities:

• Manage, mentor, and grow the PMM team; set strategy and operating rhythm
• Drive cross-functional alignment with Product, Sales, CS, RevOps, and Marketing
• Use customer, market, and competitive signals to influence roadmap and priorities
• Bridge external market dynamics and internal product decisions
• Define differentiated messaging across product lines, segments, and channels
• Tie product positioning into the broader Legal AI category narrative
• Build cross-functional launch plans with repeatable frameworks and go/no-go recommendations
• Own ICPs, value props, segment messaging, and in-product messaging strategy
• Lead pricing, packaging, and monetization strategy across all tiers
• Leverage research, usage data, and competitive insight to guide decisions
• Deliver talk tracks, decks, competitive briefs, and training programs
• Partner with Sales leadership on deal strategy and positioning
• Run structured customer insight and win/loss programs
• Turn findings into actionable GTM, pricing, and deal strategy adjustments
• Lead analyst engagement, competitive positioning, and external thought leadership
• Oversee case studies, ROI stories, and full-funnel proof points with Brand and Demand Gen
• Define PMM metrics tied to revenue, adoption, and win rate; use data to refine strategy continuously
• Define org structure, hire and coach PMMs, and establish scalable systems and processes

Requirements:

• 10+ years of B2B SaaS product marketing experience, ideally selling to lawyers
• Experience leading PMMs or managing a PMM function
• Strong background in pricing, packaging, and monetization strategy
• Proven ability to develop clear, differentiated messaging in complex markets
• Experience in marketing technical or AI-driven products
• Strong partnership instincts with Product, Sales, and CS
• Excellent writing, editing, and executive communication skills
• Ability to build structure, clarity, and process in fast-moving environments
• Hands-on and strategic, with a bias toward action and accountability
• High-growth, start-up experience