Head of Industry Marketing

Decagon is the leading conversational AI platform empowering brands to deliver concierge customer experiences. They are seeking a Head of Industry Marketing to define their go-to-market strategy across core verticals, focusing on customer insights, vertical strategy, messaging, sales enablement, and cross-functional alignment.

Responsibilities:

• Stay close to customers, prospects, analysts, and the competitive landscape in each vertical. Surface insights that sharpen positioning and inform product direction
• Define and own the go-to-market strategy for Decagon's priority industries. Develop ICP definitions, buyer personas, key use cases, and competitive positioning for each vertical
• Craft the core narrative for how Decagon wins in each industry. Develop differentiated value propositions grounded in real buyer pain, vertical-specific proof points, and Decagon's technical moat. Own the messaging hierarchy from category level down to persona level
• Build the assets and plays that help the sales teams win: battlecards, industry primers, objection handling, discovery question frameworks, and deal-stage content. Measure what actually gets used and improves conversion
• Partner with Growth to plan how vertical programs come to market, from ABM campaigns and field events to customer stories and analyst moments
• Serve as the connective tissue between Product and Sales for your industries. Ensure that new product capabilities get translated into vertical-specific value quickly, and that field feedback loops back into roadmap and messaging