Maven Clinic is the world's largest virtual clinic for women and families, dedicated to making healthcare accessible and effective. They are seeking a Senior Performance Marketing Manager to build and manage their paid acquisition strategy across digital channels, ensuring effective campaign execution and performance outcomes.
Responsibilities:
- Own paid acquisition hands-on across our core digital channels: Meta, Google, and TikTok. Champion new channel experimentation over time
- Directly manage campaigns in-platform, owning performance outcomes and communicating clearly & frequently with the broader consumer team about creative, targeting and pacing
- Turn ad performance data into creative insight, and power the feedback loop with creative partners (internal + external) to rapidly test and learn from new ad concepts and formats across channels
- Execute on a structured creative testing process, including creative ideation, brief creation, concept testing, ad iteration and scaling
- Leverage AI creative tools to generate and test ad variants faster
- Drive landing page and funnel experimentation directly; write briefs, review copy, and push tests live with eng/product support
- Own channel reporting & deeply understand attribution and measurement strategy to be rigorous about channel impact
- Own paid media budget planning and ROI reporting in partnership with Finance
- Run your own analyses; comfortable using AI-assisted analytics tools to move faster and surface insight more efficiently
- Bring competitive and channel intelligence to the consumer team as the performance marketing expert in the room
- Ensure all campaigns adhere to healthcare advertising best practices, including HIPAA-conscious targeting and health category creative restrictions
Requirements:
- 5–8 years in performance or growth marketing, with meaningful time in consumer health, wellness, or DTC subscription
- Track record owning and scaling paid acquisition budgets from $0 to $MM with budget authority
- Hands-on fluency across paid social (Meta, TikTok), SEM, and attribution tooling; you build your own analyses (SQL expected, Mixpanel/Amplitude required)
- You actively use AI to move faster — iterating on copy, testing creative, accelerating your own analysis. Genuinely curious and always experimenting
- Sharp creative judgment: you know what good looks like and have moved metrics with it
- Comfortable in 0-to-1 environments: ambiguous, fast-moving, high ownership
- This role requires active work authorization in the US
- This is a remote role open to candidates based in the United States, with a strong preference for those based in San Francisco