Content Marketing Manager

Conversica is seeking a hands-on Content Marketing Manager to help drive awareness, engagement, and market presence through compelling content, marketing programs, and brand storytelling. This role is responsible for creating, managing, and executing external marketing initiatives that support company growth and visibility.

Responsibilities:

• Create and manage blogs, articles, customer stories, case studies, thought leadership content, and industry-focused content
• Partner with leadership and subject matter experts to transform ideas and expertise into compelling external content
• Develop content that supports company messaging, market positioning, and business priorities
• Maintain an editorial calendar and content roadmap
• Manage and maintain website content, including page updates, landing pages, messaging updates, and content publishing
• Help ensure website content remains current, relevant, and aligned with company priorities
• Partner with internal stakeholders and external vendors as needed to support website enhancements and improvements
• Coordinate and execute marketing campaigns across digital channels
• Support product launches, announcements, webinars, events, and other marketing initiatives
• Create and maintain marketing assets that support awareness, engagement, and lead generation efforts
• Help ensure consistency of messaging, branding, and visual presentation across customer-facing channels
• Develop customer success stories and use cases that highlight business outcomes and customer value
• Create content that supports industry awareness and thought leadership
• Identify opportunities to amplify customer wins, company milestones, and market insights
• Partner closely with leadership, sales, customer success, product, and other teams to identify content opportunities and marketing priorities
• Coordinate marketing efforts across departments to ensure timely execution and alignment
• Serve as a marketing resource for company-wide initiatives requiring external communications and content support

Requirements:

• 5+ years of experience in B2B SaaS marketing, content marketing, or related marketing roles
• Exceptional written communication, editing, and storytelling skills
• Experience creating content in partnership with subject matter experts and executive leaders
• Experience managing website content and digital marketing initiatives
• Ability to independently manage multiple projects and priorities
• Strong organizational skills and attention to detail
• Comfortable working in a fast-paced, evolving environment
• Experience in SaaS, AI, technology, automotive, or related industries
• Experience supporting website launches, rebranding efforts, or major marketing initiatives
• Familiarity with content management systems, marketing automation tools, and analytics platforms
• Experience creating customer stories, thought leadership content, and executive communications