Content Marketing Manager

AcuityMD is a software and data platform that accelerates access to medical technologies. In this role, you will help establish AcuityMD as the leading voice in MedTech commercial excellence by creating and distributing high-quality content that educates the market and supports demand generation efforts.

Responsibilities:

• Own the creation and execution of AcuityMD’s content calendar across blog, email, social, customer stories, and thought leadership programs
• Partner with the Head of Brand & Communications to translate company narrative, positioning, and market insights into compelling content
• Write and edit a wide range of content including articles, reports, case studies, event content, executive bylines, and customer success stories
• Support Flywheel and other major company events through content development before, during, and after the event
• Manage content production workflows and coordinate with internal subject matter experts, customers, freelancers, and agencies
• Develop content that supports demand generation campaigns and helps prospects move through the buyer journey
• Partner with Product Marketing to bring new products, features, and customer success stories to market
• Drive content distribution across owned, earned, and social channels to maximize reach and engagement
• Measure content performance and use data to continuously improve content quality, audience engagement, and business impact
• Maintain a high bar for editorial quality, consistency, and brand voice across all published content

Requirements:

• 5+ years of experience in content marketing, editorial, communications, journalism, or a related field
• Bachelor's degree in Marketing, Communications, or a related field, or equivalent practical experience. We believe great talent comes from many paths. We consider a combination of education, training and relevant professional experience when evaluating candidates
• Exceptional writing and editing skills with the ability to simplify complex topics into engaging, credible content
• Experience developing content for multiple formats and stages of the buyer journey
• Strong interviewing and storytelling abilities, particularly when working with customers and subject matter experts
• Proven ability to manage multiple content projects and deadlines in a fast-paced environment
• Analytical mindset with experience using performance data to optimize content strategy
• Strong collaboration skills and ability to work cross-functionally with marketing, sales, customer success, product, and executive stakeholders
• Highly organized, self-directed, and comfortable taking ownership from idea through execution
• Experience in B2B SaaS, healthcare, MedTech, or other complex technology markets
• Background in journalism, editorial, research, or communications
• Experience supporting executive thought leadership or ghostwriting programs
• Familiarity with SEO, content distribution, and marketing automation platforms
• Experience producing content tied to conferences, webinars, or field marketing initiatives