Develop, launch, and optimize targeted demand generation campaigns aligned to ICPs, strategic accounts, and pipeline goals
Develop, launch, and optimize paid media campaigns across LinkedIn and Google Ads to drive lead generation and pipeline growth
Build and manage HubSpot landing pages, forms, workflows, and multi-touch nurture campaigns to improve engagement and conversion rates
Monitor campaign performance, funnel metrics, and ROI across HubSpot, Google Analytics, SEMrush, and paid media platforms, providing actionable optimization recommendations
Partner closely with Sales and Marketing Operations to improve lead qualification, funnel conversion, and pipeline progression
Serve as the primary liaison for third-party industry partnerships, webinars, analyst programs, and content sponsorships to support lead generation and audience growth
Support ongoing optimization of Totara’s global website, including CMS updates, SEO improvements, bug reporting, and conversion rate optimization
Amplify demand generation campaigns and content across social media channels
Own campaign reporting and communicate performance, insights, and recommendations to stakeholders
Identify and test new channels, tactics, and audience segments to improve campaign performance and pipeline contribution.

Experience in demand generation, digital marketing, or growth marketing, with a track record of driving pipeline and revenue growth
Hands-on experience managing and optimizing paid media campaigns across LinkedIn and Google Ads
Strong HubSpot experience, including campaign management, workflows, reporting, and lead nurturing
Experience managing website content and landing pages in WordPress
SEO experience
Google Tag Manager, SEMRush and Google Analytics experience
Strong analytical skills and ability to translate performance data into actionable insights
Excellent project management and stakeholder management skills
Comfort working independently in a fast-paced, remote environment
Experience collaborating with cross-functional and globally distributed teams
Experience buying media in heavily regulated industries like Government and Healthcare
An understanding of the HR industry, specifically Talent and L&D is a plus
Creativity and flexibility, responding quickly to evolving markets and opportunity challenges
Accountable and committed to achieving target goals with integrity and fearlessness
Proactive, resourceful, and comfortable navigating ambiguity
Continuous learner with a test-and-learn mindset
Results-oriented, with a focus on pipeline contribution and measurable business impact.

Unlimited PTO
Enhanced Parental Leave
Professional Development Opportunities
Annual Wellbeing Allowance
New Joiner home working set-up allowance
Additional Paid Leave: Birthday off, Working days between Christmas and New Years Eve

Demand Generation Marketing Manager

Key skills