Senior Manager, Omnichannel Marketing

Chomps is America’s fastest-growing meat snack brand, redefining convenient snacking with a commitment to real ingredients and bold flavors. They are seeking a strategic and collaborative Senior Manager of Omnichannel Marketing to lead marketing planning across strategic accounts and support business growth targets through effective marketing execution.

Responsibilities:

• Own the C-Store channel as a strategic vertical, developing scalable marketing strategies, retail media support, in-store activation plans, and go-to-market recommendations across key convenience store accounts
• Own retail media strategy and execution for Club accounts, creating a unified approach to campaign planning, budget allocation, activation support, and performance optimization
• Partner with the eCommerce team to provide holistic Walmart marketing support, coordinating on initiatives while eCommerce maintains the primary WMC relationship
• Lead marketing support for new market expansion planning and ongoing support, translating priorities into clear activation plans and scalable market-specific processes
• Analyze and interpret campaign performance metrics, including ROI, conversion, share-of-search, syndicated sales data, and retailer reporting, to optimize marketing initiatives
• Manage omnichannel marketing budgets for assigned accounts, ensuring strategic allocation of resources and clear visibility to spend, performance, and tradeoffs
• Conduct market research and competitive analysis to stay ahead of industry trends and best-in-class omnichannel marketing practices
• Partner with Marketing, Sales, Business Analytics, Creative, and eCommerce teams to align strategies, share insights, and support stronger planning across priority retail channels
• Manage vendor and external partner deliverables to support faster campaign activation, stronger execution, and reduced reliance on ad hoc external support
• Build repeatable ways of working that help the team move from reactive support to proactive planning, execution, and performance optimization

Requirements:

• 6-8+ years of experience in Shopper Marketing, Trade Marketing, Retail Media, or a related field within the CPG industry, in a fast-paced environment, with C-Store, Club, Canada, or Walmart marketing support experience
• Strategic thinker with a proven track record of translating retailer objectives, performance insights, and business priorities into data-driven marketing programs
• Strong analytical mindset with the ability to interpret performance metrics, syndicated sales data, retailer reporting, and campaign results into actionable recommendations
• Exceptional project management and organizational skills, with the ability to manage multiple retailers, channels, deadlines, budgets, and agency or vendor deliverables simultaneously
• Excellent communication, relationship management, and cross-functional influence skills, with experience aligning Sales, Marketing, Business Analytics, Creative, eCommerce, and external partners
• Proactive problem solver who thrives in a fast-paced, dynamic environment and can help move the team from reactive support to proactive planning, sharper prioritization, and stronger execution
• Bachelor's degree in Marketing, Business, or a relevant field
• Experience with retail content management, retail media planning, and omnichannel campaign coordination
• Experience adapting retail media or shopper marketing plans across different channel dynamics, including C-Store, Club, Walmart, or new market launches
• Experience managing external agency, vendor, or retail partner relationships