Director of Product Marketing

AgencyBloc is a leading provider of agency management solutions for life and health insurance agencies. They are seeking a Director of Product Marketing to lead product launches, commercialization, and go-to-market strategies across their portfolio, while aligning product strategy with revenue goals.

Responsibilities:

• Own product marketing strategy and performance across launches, positioning, competitive intelligence, research, customer marketing, and partner marketing
• Lead product launches across the organization, driving strategy, audience definition, value story, GTM handoff, and post-launch performance
• Apply AI and agentic workflows across product marketing execution to scale message testing, launch assets, competitive monitoring, enablement content, and research synthesis
• Develop competitive and win/loss intelligence, and translate it into sharper positioning, prioritization, and sales strategy
• Partner with Sales and BDR leadership on sales narratives, enablement, and field-ready messaging to win priority opportunities
• Lead release engagement and communications segmentation, tailoring release and lifecycle messaging by audience, account tier, and product
• Own customer marketing, driving the adoption and lifecycle engagement that strengthens our base
• Own partner marketing through strategic co-marketing programs, joint campaigns, and channel activation
• Establish repeatable PMM frameworks, templates, and operating standards that raise commercialization quality and launch readiness

Requirements:

• 8+ years of experience in B2B SaaS product marketing, including time at a Senior Manager or Director level
• Proven experience driving go-to-market and commercialization across multiple product lines, not just contributing to it
• Strong positioning and storytelling skills, with the ability to take input from many stakeholders and land on a sharp, concise message
• Experience defining or refining TAM, ICP, segmentation, and buyer and use-case clarity to improve go-to-market effectiveness
• Experience developing sales enablement narratives and materials, and partnering directly with Sales on launch and deal readiness
• Experience in customer marketing, partner marketing, or both, including advocacy, references, or co-marketing
• Experience with competitive intelligence and win/loss analysis
• Hands-on experience applying AI and agentic workflows to marketing execution to improve output, speed, and quality
• Hands-on experience with platforms such as HubSpot, Salesforce, and other modern GTM technologies
• Experience managing direct reports and partnering across a matrixed organization to drive decisions without direct authority
• Strong analytical, communication, and executive presentation skills
• Ability to operate effectively in fast-moving environments with evolving processes and priorities