Email Marketing Manager - Remote

Nivel Parts and Manufacturing is a company focused on marketing and manufacturing, and they are seeking an Email Marketing Manager to oversee their email and SMS program. The role involves strategy, execution, reporting, and optimization of campaigns, along with collaboration with creative teams and performance analysis.

Responsibilities:

• Own our email and SMS program from top to bottom using Klaviyo or related tools — including strategy, execution, reporting, and optimization
• Build and manage automated flows that align with the customer journey — from welcome sequences to win-backs to post-purchase follow-ups
• Develop advanced segmentation strategies based on seasonality, geography, and lifestyle cohorts, ensuring the right message hits the right audience at the right time
• Collaborate with creative and brand teams to provide direction on email layout, graphics, and content (you don’t need to be a designer, but it would help)
• Launch growth campaigns that support product drops, promotions, and key brand moments
• Analyze performance and provide clear reporting on email KPIs — open rates, click-through rates, conversion, LTV, and more
• Continue to A/B test and iterate subject lines, copy, design, and send times to improve performance

Requirements:

• 3–6 years of hands-on experience with Klaviyo — you're the person others go to with questions
• Proven track record building high-performing automated flows and campaigns
• Experience segmenting lists with data-backed logic — especially using behavioral, seasonal, and demographic data
• Base-level design knowledge (e.g., you know how to brief design needs and tweak in Photoshop/Figma when necessary)
• Strategic thinking paired with a get-it-done attitude
• Analytical mindset — you can make decisions based on data without getting lost in it
• A strong understanding of email as a growth lever, not just a box to check