Senior Manager, Content Marketing

Revalize is a global software company focused on enhancing outcomes for manufacturers through innovative solutions. The Senior Manager, Content Marketing will lead the content strategy for SaaS solutions, combining leadership with content creation to drive engagement and customer journeys across various channels.

Responsibilities:

• Develop and own a comprehensive content marketing strategy and editorial calendar aligned with company goals, buyer personas, and key channels
• Own hands-on development of high-quality content across formats and channels, leveraging AI tools to improve efficiency, optimize SEO/GEO/AEO, and maximize discoverability
• Collaborate with cross-functional marketing teams, including demand generation, events, and product marketing, to ensure cohesive brand messaging
• Monitor content performance using KPIs and analytics, delivering actionable insights for continuous improvement
• Lead and mentor a team of copywriters and agency partners, while overseeing content governance, workflows, and operations for consistency and scalability

Requirements:

• Bachelor's degree in Marketing, Communications, or a related field
• 7+ years of experience in content strategy, content marketing, or a similar role, ideally within SaaS or the manufacturing technology space
• 3-5 years of experience managing people, including leading team members and managing contractors and agency partners
• Deep understanding of SEO best practices, emerging GEO/AEO strategies, and content optimization techniques for better search engine and LLM visibility
• Advanced writing and editing capabilities with an adaptable, brand-consistent tone, supported by a strong portfolio of B2B content and campaigns
• Data-driven mindset with the ability to analyze KPIs and adjust strategies accordingly
• Prior experience working for a Portfolio company of a Private Equity group
• Master's Degree
• Experience within the SaaS or manufacturing technology sector
• Familiarity with CPQ, PLM, or CAD software
• Working knowledge of content management systems (CMS) and digital asset management (DAM) tools
• Familiarity with AI-powered content tools and emerging marketing technology trends
• Experience creating multimedia content such as video or interactive tools
• Background in campaign strategy