Product Management, Director - 17890

Synopsys Inc is a leader in engineering solutions from silicon to systems, and they are seeking a Director of Product Management to lead strategy and market development for Silicon Lifecycle Management. The role involves defining product direction, shaping market positioning, and driving business growth across advanced testability and system-level lifecycle management solutions for chiplet-based designs.

Responsibilities:

• Define and drive the product strategy and roadmap for Silicon Lifecycle Management IP focused on 2.5D/3D-IC, chiplet interconnect (UCIe, D2D), and memory interfaces (DDR, LPDDR, HBM, cHBM), covering both high-volume manufacturing test and in-system lifecycle management
• Write Market Requirements Documents (MRDs) that translate customer needs, competitive gaps, and technology trends into actionable product concepts for the NPI pipeline
• Review and validate Product Requirements Documents (PRDs) created by technical product managers to ensure market fit, commercial viability, and alignment with business priorities
• Engage directly with key customers across hyperscale, automotive, and mobile segments to gather feedback, understand design challenges, and shape product direction based on real-world use cases
• Build and execute go-to-market strategies including product positioning, pricing models (EDA and IP licensing), launch plans, and sales enablement materials in partnership with marketing and field teams
• Present at industry conferences and tradeshows to evangelize the SLM portfolio, establish thought leadership, and drive market awareness
• Track and analyze product performance metrics including revenue, design wins, customer adoption, and competitive displacement to inform roadmap prioritization and business planning

Requirements:

• Bachelor's degree in Electrical Engineering, Computer Science, or related technical field; MS or MBA is a plus
• 15+ years in product management, business development, or technical marketing roles within the semiconductor industry, with direct exposure to design for test (DFT), memory built-in self-test (MBIST), or SoC development
• Deep working knowledge of EDA flows and BIST methodologies including RTL generation, insertion, verification, and post-silicon debug and diagnostics
• Technical understanding of CPU architectures (ARM, ARC, RISC-V), memory controllers, and interface IP PHYs, particularly DDR/LPDDR/HBM/cHBM and UCIe
• Familiarity with IEEE standards such as 1149.1 (JTAG), 1500, 1687 (IJTAG), 1838, and emerging standards like P3405, plus exposure to ISO 26262 for automotive functional safety
• Proven ability to analyze complex technical and business tradeoffs, synthesize customer input and competitive intelligence, and make data-informed decisions that balance short-term revenue with long-term strategic positioning
• Experience managing product roadmaps in a global context, working across engineering, sales, marketing, and executive stakeholders to drive alignment and execution