Senior Field Marketing Manager

SentiLink is a company that protects institutions and consumers by detecting fraud and verifying identities. The Senior Field Marketing Manager will own and execute field marketing and events programs, including industry conferences, hosted events, partner activations, and multi-city roadshows, to drive pipeline and strengthen customer relationships.

Responsibilities:

• Own the strategy and execution of SentiLink’s field marketing and events program, including industry conferences, hosted events, partner activations, and regional roadshows
• Plan and execute multi-city roadshows in key markets, including venue selection, audience targeting, partner coordination, and local promotion
• Partner closely with Sales to identify priority accounts and regions, driving attendance and meeting generation for roadshows and events
• Manage end-to-end event execution: vendor coordination, logistics, booth strategy, content, and onsite execution
• Drive measurable pipeline impact from events and roadshows, including pre-event outreach, onsite engagement, and post-event conversion
• Develop creative, differentiated event experiences that reinforce SentiLink’s brand and thought leadership
• Collaborate with Product Marketing and Growth teams to ensure consistent messaging and campaign alignment across channels
• Track and report on performance, including pipeline generated, ROI, and key learnings across events and roadshows
• Manage event budgets and optimize spend for maximum impact
• Support broader demand generation initiatives as needed (e.g., webinars, campaigns, content distribution)
• Build and manage relationships with key partners, industry organizations, and event vendors

Requirements:

• • 7+ years of experience in field marketing and events within B2B SaaS, fintech, or financial services
• • Proven track record of executing events and/or roadshows that drive measurable pipeline and revenue impact
• • Experience planning and running multi-city or regional event programs
• • Strong project management skills with the ability to manage multiple events and timelines simultaneously
• • Experience partnering closely with Sales teams to drive meeting generation and pipeline outcomes
• • Detail-oriented with strong execution skills and ability to operate independently
• • Creative thinker with a passion for building memorable, high-quality experiences
• • Comfortable working in fast-paced, high-growth environments
• • Willingness to travel up to 30-40% for events, roadshows, and onsite execution
• • Candidates must be legally authorized to work in the United States and must live in the United States
• • Experience with tools such as Salesforce, HubSpot, Marketo, or event platforms is a plus