Senior Product Manager - Marketing & Media Analytics

DICK'S Sporting Goods is committed to creating an inclusive and diverse workforce, and they are seeking a strategic, data-driven Senior Product Manager to lead their Marketing & Media Analytics product portfolio. This role involves owning the vision, strategy, and roadmap for capabilities that enhance media investment and decision-making across the marketing ecosystem.

Responsibilities:

• Own the product vision, strategy, and roadmap for marketing and media analytics, aligned to enterprise priorities and marketing outcomes
• Partner across marketing, media, analytics, finance, data science, and engineering to identify high-value opportunities and translate them into clear product direction
• Lead products and capabilities across campaign measurement, attribution, incrementality, audience analytics, forecasting, experimentation, performance reporting, and optimization
• Shape a clear point of view on KPI frameworks, measurement design, data quality, governance, and how analytics should inform investment decisions
• Work closely with engineering and data teams to define data requirements, instrumentation, model dependencies, and scalable platform capabilities
• Evaluate external platforms and partners across the martech, adtech, identity, and data collaboration ecosystem, and help drive build, buy, or partner decisions
• Define success metrics, drive adoption, and measure impact through business outcomes including efficiency, speed to insight, and return on media investment
• Communicate strategy, tradeoffs, progress, and outcomes clearly to senior leaders and cross-functional stakeholders

Requirements:

• 6+ years of product management experience, including meaningful experience in analytics, marketing technology, adtech, media measurement, or related data products
• Strong understanding of digital marketing and media fundamentals, including channel strategy, targeting, measurement, attribution, testing, optimization, and the underlying data flows that support activation and performance analysis
• Experience building data-intensive products, analytics platforms, measurement solutions, or workflow tools used by marketers, analysts, or media teams
• Experience working with media campaign data and external data ecosystems, including onboarding, audience matching, identity or activation partners, and privacy-conscious approaches to data sharing and measurement
• Practical familiarity with analytics workflows, BI tools, experimentation frameworks, and third-party data collaboration environments such as LiveRamp and clean rooms
• Strong strategic thinking, executive communication, and cross-functional leadership skills, with the ability to influence without direct authority
• Bachelor's degree in business, marketing, economics, computer science, engineering, statistics, or a related field
• Experience in retail, e-commerce, consumer technology, media, or other high-scale customer acquisition and retention environments
• Knowledge of advanced measurement approaches such as MMM, multi-touch attribution, incrementality testing, lift analysis, and audience performance measurement
• Familiarity with modern martech and adtech ecosystems, including CDPs, ad platforms, clean rooms, identity and data collaboration platforms, web and app analytics, and experimentation tools
• Experience partnering with data science teams on predictive models, optimization algorithms, or advanced measurement use cases
• MBA or advanced degree in a relevant discipline