Senior Manager, Go to Market Operations

Order.co is a fintech company revolutionizing the purchasing and payment processes for businesses. They are seeking a Senior Manager of Go to Market Operations to build and scale the operating infrastructure that supports their revenue organization, focusing on systems architecture, data strategy, automation, and operational excellence.

Responsibilities:

• Own HubSpot and the broader Go-to-Market technology ecosystem (Gong, Zendesk, Claude, Zoominfo, Clay, etc)
• Design scalable system architecture supporting Sales, Marketing, Partnerships, Customer Success, and Account Management
• Establish governance, standards, and best practices across GTM systems
• Evaluate and implement emerging technologies that improve operational efficiency and productivity
• Partner with Product, Engineering, and IT teams to ensure seamless integration across platforms
• Design and maintain the data architecture that powers customer acquisition, expansion, retention, and partner motions
• Own account data sourcing, enrichment, and territory carving for future sales hires
• Establish trusted data flows between internal systems, external platforms, and AI applications
• Own GTM data quality, governance, and operational reliability
• Build scalable frameworks for lead routing, account ownership, lifecycle management, enrichment, and attribution
• Ensure customer and revenue data remains accurate, accessible, and actionable
• Lead the adoption of AI across the Go-to-Market organization
• Identify and implement opportunities to automate repetitive workflows and manual processes
• Connect AI tools, agents, and orchestration platforms into existing GTM systems
• Design AI-powered workflows that improve seller productivity, customer engagement, and operational efficiency
• Develop frameworks for AI governance, monitoring, and performance measurement
• Map, optimize, and automate critical Go-to-Market workflows
• Eliminate operational bottlenecks across customer acquisition, onboarding, account management, and partner programs
• Build scalable processes capable of supporting rapid growth without adding unnecessary operational complexity
• Create documentation, standards, and operating procedures that improve consistency across teams
• Serve as a strategic advisor to GTM leadership on systems, operations, and organizational scale
• Lead cross-functional initiatives involving Sales, Marketing, Partnerships, Customer Success, Product, and Finance
• Support new business models, channel programs, partnerships, and AI-driven growth initiatives
• Help define how Order.co operates in an increasingly AI-native business environment

Requirements:

• 7+ years of experience in Revenue Operations, GTM Operations, Business Operations, Sales Operations, or related disciplines
• Deep expertise in HubSpot administration, architecture, and ecosystem management
• Experience designing complex system integrations and operational workflows
• Strong understanding of modern GTM technology stacks, APIs, automation tools, and data platforms
• Experience implementing AI, workflow automation, or agent-based solutions within business operations
• Ability to translate business objectives into scalable systems and operational processes
• Strong technical aptitude with the ability to collaborate effectively across business and technical teams
• Excellent project management and stakeholder leadership skills