Segment Marketing Manager/AR (Remote)

FMG is a leading all-in-one digital marketing platform empowering financial advisors and enterprises with scalable marketing solutions. They are seeking a Segment Marketing Manager to own the demand generation engine for the Protection & Benefits segment, responsible for executing marketing strategies across various channels to drive awareness and new business growth.

Responsibilities:

• Plan, build, execute, and optimize multi-channel demand generation campaigns across email, paid advertising, social media, content, webinars, and events
• Own the full campaign lifecycle from strategy and copywriting through launch, reporting, and optimization
• Write, build, and schedule marketing emails in HubSpot while maintaining a consistent campaign cadence
• Conduct A/B testing on subject lines, messaging, CTAs, landing pages, and campaign flows to improve performance
• Leverage AI tools to accelerate campaign creation, content development, audience research, reporting, and workflow efficiency
• Produce high-quality marketing copy for emails, landing pages, blogs, downloadable resources, webinars, social media, and sales enablement materials
• Develop and maintain a content calendar aligned to business priorities and buyer journeys
• Collaborate with product, sales, and marketing leadership to ensure messaging clearly communicates customer value and market differentiation
• Own webinar execution from planning through post-event follow-up, including registration pages, promotion, hosting, reporting, and on-demand distribution
• Manage conference and event marketing activities, including campaign setup, pre- and post-event communications, lead management, and performance tracking
• Coordinate partner marketing initiatives including co-hosted webinars, guest content, advertising placements, and shared campaigns
• Build and maintain relationships with partners, influencers, and industry organizations to expand reach and create new opportunities
• Manage Protection & Benefits social channels, including content creation, scheduling, community engagement, and reputation management
• Partner with the design team to develop compelling campaign assets that align with brand standards
• Track and report on campaign performance across all channels with a focus on pipeline, MQLs, conversion rates, and revenue impact
• Analyze campaign results, identify trends, and provide recommendations to improve performance
• Regularly review performance with sales and marketing leadership to align priorities and optimize results
• Manage ClickUp as the team's project management system, ensuring campaigns stay organized and on schedule
• Perform lead review and routing activities to support timely sales follow-up and data quality
• Track marketing spend and budget utilization, ensuring visibility into campaign investments and performance
• Access to a private & secure workspace, free from distractions
• Accessible during the assigned work schedule for regular duties and responsibilities as outlined by the supervisor
• An internet connection with speeds of 5 Megabits down / 3 Megabits up (5mbps/3mbps)

Requirements:

• 5-7 years of experience in demand generation, campaign marketing, or a related B2B marketing role
• Experience in the insurance industry is a plus, particularly working with independent agencies, brokers, or related financial services organizations
• Proven ability to run the full campaign lifecycle independently — from strategy and copy through execution and reporting
• Strong HubSpot proficiency (email, workflows, landing pages, reporting); experience with ClickUp or similar project management tools is a plus
• Experience leveraging AI tools to improve content creation, campaign execution, research, and productivity
• Excellent writer — comfortable producing first drafts of emails, blogs, social posts, and sales collateral without heavy oversight
• Comfortable presenting and hosting live webinars and virtual events
• An analytical mindset with the ability to pull insights from campaign data and translate them into action
• Highly organized, self-directed, and calm under the pressure of competing deadlines