FMG is a leading all-in-one digital marketing platform empowering financial advisors and enterprises with scalable marketing solutions. They are seeking a Segment Marketing Manager to own the demand generation engine for the Protection & Benefits segment, responsible for executing marketing strategies across various channels to drive awareness and new business growth.
Responsibilities:
- Plan, build, execute, and optimize multi-channel demand generation campaigns across email, paid advertising, social media, content, webinars, and events
- Own the full campaign lifecycle from strategy and copywriting through launch, reporting, and optimization
- Write, build, and schedule marketing emails in HubSpot while maintaining a consistent campaign cadence
- Conduct A/B testing on subject lines, messaging, CTAs, landing pages, and campaign flows to improve performance
- Leverage AI tools to accelerate campaign creation, content development, audience research, reporting, and workflow efficiency
- Produce high-quality marketing copy for emails, landing pages, blogs, downloadable resources, webinars, social media, and sales enablement materials
- Develop and maintain a content calendar aligned to business priorities and buyer journeys
- Collaborate with product, sales, and marketing leadership to ensure messaging clearly communicates customer value and market differentiation
- Own webinar execution from planning through post-event follow-up, including registration pages, promotion, hosting, reporting, and on-demand distribution
- Manage conference and event marketing activities, including campaign setup, pre- and post-event communications, lead management, and performance tracking
- Coordinate partner marketing initiatives including co-hosted webinars, guest content, advertising placements, and shared campaigns
- Build and maintain relationships with partners, influencers, and industry organizations to expand reach and create new opportunities
- Manage Protection & Benefits social channels, including content creation, scheduling, community engagement, and reputation management
- Partner with the design team to develop compelling campaign assets that align with brand standards
- Track and report on campaign performance across all channels with a focus on pipeline, MQLs, conversion rates, and revenue impact
- Analyze campaign results, identify trends, and provide recommendations to improve performance
- Regularly review performance with sales and marketing leadership to align priorities and optimize results
- Manage ClickUp as the team's project management system, ensuring campaigns stay organized and on schedule
- Perform lead review and routing activities to support timely sales follow-up and data quality
- Track marketing spend and budget utilization, ensuring visibility into campaign investments and performance
- Access to a private & secure workspace, free from distractions
- Accessible during the assigned work schedule for regular duties and responsibilities as outlined by the supervisor
- An internet connection with speeds of 5 Megabits down / 3 Megabits up (5mbps/3mbps)
Requirements:
- 5-7 years of experience in demand generation, campaign marketing, or a related B2B marketing role
- Experience in the insurance industry is a plus, particularly working with independent agencies, brokers, or related financial services organizations
- Proven ability to run the full campaign lifecycle independently — from strategy and copy through execution and reporting
- Strong HubSpot proficiency (email, workflows, landing pages, reporting); experience with ClickUp or similar project management tools is a plus
- Experience leveraging AI tools to improve content creation, campaign execution, research, and productivity
- Excellent writer — comfortable producing first drafts of emails, blogs, social posts, and sales collateral without heavy oversight
- Comfortable presenting and hosting live webinars and virtual events
- An analytical mindset with the ability to pull insights from campaign data and translate them into action
- Highly organized, self-directed, and calm under the pressure of competing deadlines