Staff Product Manager, Martech

The RealReal is the world’s largest online marketplace for authenticated, resale luxury goods, and they are seeking a Staff Product Manager in Martech. This role is responsible for driving customer acquisition and retention through the strategic development of marketing data and technology infrastructure, managing multiple engineering squads, and optimizing marketing spend efficiency.

Responsibilities:

• Define, articulate, and execute the product vision and long-term strategy for martech, including scaled customer journey personalization across channels, and content & offer creation, and loyalty
• Manage multiple engineering squads, technical backlogs, and data science collaborators to ship world-class features while balancing tech debt
• Partner deeply with Marketing, Sales, and Merchandising leaders to design automation strategies that optimize marketing spend efficiency
• Write clear technical requirements and user stories that eliminate workflow friction and maximize technical team velocity
• Build business cases, prioritize roadmap scope ruthlessly, and establish quantitative metrics to measure the business value of launched features
• Mentor and develop cross-functional product talent, acting as a fierce advocate for customer empathy across the broader organization

Requirements:

• 7+ years of experience in Product Management with a dedicated focus on marketing technology, with a proven emphasis on backend martech infrastructure, data platform architectures, or core growth engines rather than pure creative campaign execution
• Direct experience designing, scaling, or managing Customer Data Platforms (CDPs), customer identity resolution/graphs, and cross-channel marketing automation frameworks
• Proven technical ownership over enterprise-scale transaction/entitlement infrastructure, loyalty programs, or automated promotional engines (e.g., site credits, coupons, and points systems)
• Proven track record of managing and leading multiple concurrent engineering squads or highly technical, cross-functional platform initiatives
• Demonstrated experience with core software development workflows, web technologies, complex API integrations, and managing high-scale technical backlogs
• Strong analytical expertise utilizing data, metrics, and quantitative frameworks (e.g., CLV, ROAS, retention loops) to back up roadmap assumptions and drive platform actions
• Exceptional technical communication skills with a history of translating complex data pipelines and presenting strategic product recommendations to executive management
• Ability to travel as needed, up to 10%
• Experience with advanced Data Engineering and Data Science marketing pipelines, including Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and predictive customer lifetime value models
• Experience with analytics, cross-channel experimentation, and agentic AI rapid iteration workflows—taking analysis to hypothesis to experiment to learning in rapid succession to drive top-line growth
• Familiarity with Content Management Systems (CMS), Owned and Paid Activation Platforms, and managing data governance privacy standards