Customer Advocacy and References Program Manager, North America Job Details | SAPIENS

Sapiens is seeking a Global Customer Advocacy & References Program Manager to build and scale a global customer advocacy program that enhances customer success and supports sales efforts. This role will oversee the entire program, including creating customer stories, managing references, and driving joint promotions with customers.

Responsibilities:

• Build and manage a structured, global customer advocacy and references program
• Define processes, governance, and KPIs to scale the program
• Drive creation of:
• In-depth case studies (outcome-driven)
• Customer success snapshots (1-slide KPI stories)
• Short customer videos
• Ensure alignment with messaging and sales priorities
• Build and manage a customer reference directory to serve sales efforts
• Support sales with relevant references for active deals
• Manage reference requests and customer engagement
• Develop relationships with key customers for executive references and advisory programs
• Drive joint customer promotion: events, speaking opportunities, Webinars, podcasts, interviews and joint PR on key milestones
• Partner with Sales, Customer Success, Product, and Marketing
• Ensure advocacy assets are accessible and actively used

Requirements:

• 5+ years in customer marketing, advocacy, product marketing, or customer success
• B2B experience within a SaaS environment
• Experience in marketing within a Born in Cloud environment
• Experience managing customer references and/or advocacy programs
• Strong storytelling and communication skills
• Ability to work cross-functionally and drive execution