Performance Marketing Director

Cyncly is a global technology powerhouse seeking a Performance Marketing Director to lead their Integrated Demand team. This senior role focuses on generating qualified demand through paid channels, overseeing a global team, and ensuring seamless customer acquisition to long-term growth success.

Responsibilities:

• Own global paid media strategy and execution across LinkedIn, Meta, Google, and Bing, accountable for driving qualified top-of-funnel demand into the pipeline
• Set channel investment strategy, audience segmentation, and direction across all paid digital programs
• Define and own the metrics that matter: CPL, CPA, MQL volume, pipeline contribution, and blended ROAS — tracked rigorously and reported with full transparency
• Ensure paid channel activity is tightly integrated with ABM programs, using 6sense intent signals to prioritise spend against in-market accounts
• Provide strategic direction for the ABM team, ensuring 6sense is fully leveraged for intent-based targeting, account scoring, and dynamic audience segmentation
• Oversee the Qualification Intelligence function, which uses 6sense to power conversational email programs — delivering personalised, intent-triggered outreach that engages in-market accounts and converts interest into qualified pipeline
• Ensure qualification and engagement strategies are calibrated for different commercial motions: high-velocity approaches for Small Business and more considered, multi-touch programs for Mid-Market and Enterprise accounts
• Champion a unified view of account and contact data quality across all demand programs
• Lead a culture of structured experimentation across the Growth Marketing team — designing, running, and scaling tests that uncover new demand levers and optimise conversion
• Identify emerging channels, audience strategies, and media innovations that can extend reach or improve efficiency, bringing a challenger mindset to every planning cycle
• Translate test-and-learn outcomes into scalable playbooks that raise performance standards across all four sub-teams
• Set the analytical standard for the pillar: attribution modelling, incrementality testing, and spend efficiency analysis are non-negotiable disciplines
• Partner with Marketing Operations, BI, and Data Engineering to build real-time reporting and predictive insight that informs daily decisions and quarterly planning
• Ensure budget allocation is driven by data — modelling scenarios, tracking pacing, and making proactive optimisations in response to performance signals
• Continuously refine growth strategies and prioritise investment based on what the data shows is working
• Lead, develop, and inspire a global team of performance marketers and analysts across four sub-teams: Paid Digital, ABM, Qualification Intelligence, and Growth Marketing
• Set clear goals and growth paths for every direct report; act as a coach and multiplier of capability across the pillar
• Build a high-performance culture rooted in accountability, analytical rigour, and shared ambition
• Manage agency, platform, and vendor relationships, holding external partners to the same rigorous performance standards applied internally
• Work as a close strategic partner to the VP of Integrated Demand, reporting directly into this role, and collaborate with peers leading the other two Integrated Demand pillars
• Partner closely with the VP of eCommerce to align acquisition strategy with growth outcomes, ensuring the customers performance marketing brings in are set up for long-term success
• Play an active role in the broader transformation from new acquisition to growth success, contributing to the commercial framework that connects top-of-funnel performance to retention, expansion, and lifetime value
• Collaborate with Sales, Revenue Operations, and Finance to align on pipeline goals, budget forecasting, and the definition of a qualified opportunity across SMB, Mid-Market, and Enterprise segments
• Represent the performance marketing pillar in senior leadership forums, translating data into clear commercial narratives

Requirements:

• 8+ years in B2B performance marketing, with significant senior or director-level experience managing global paid and ABM programs at scale
• Proven experience driving leads and pipeline across multiple commercial segments — specifically the ability to operate across both high-volume SMB demand generation and the more complex, consultative motions required for Mid-Market and Enterprise
• Deep hands-on expertise across LinkedIn, Meta, Google Ads, and Bing Ads — with tangible, evidenced outcomes from previous roles
• At the forefront of today's B2B digital landscape: current on best practice, emerging channels, and platform capabilities, with the commercial instinct to apply that knowledge effectively
• Experience with ABM platforms — 6sense strongly preferred — including intent-based targeting, conversational email, and account scoring
• Strong analytical capability: comfortable working with data at depth, from executive dashboards to granular campaign performance and attribution modelling
• Proven ability to lead and develop diverse, geographically distributed teams with a coaching, high-accountability leadership style
• Exceptional communication skills: able to translate complex performance data into clear commercial narratives for senior stakeholders
• Comfortable operating in a globally distributed, fast-paced environment undergoing transformation and growth