Performance Marketing Strategist

AdClass is a performance marketing agency focused on helping coaches, educators, and consultants grow their businesses. They are seeking a Performance Marketing Strategist who will take ownership of campaign strategies and performance, manage significant ad spends, and lead a team to drive measurable results for clients.

Responsibilities:

• Manage $100K+ monthly ad spend with complete accountability for KPIs, ROAS, and lead quality metrics
• Architect systematic approaches to campaign optimization using data analysis and strategic frameworks
• Conduct deep-dive analysis of performance metrics to identify optimization opportunities and strategic adjustments
• Design and systematically optimize marketing funnels (Book-a-Call, Webinar, VSL, Lead Magnet, etc.) with measurable conversion improvements
• Implement systematic testing protocols to continuously improve campaign performance
• Mentor and guide a PMA through data-driven strategic decisions and systematic skill development
• Present performance insights and strategic recommendations with clear, data-backed reasoning
• Coordinate with media buyers, copywriters, and creative to ensure systematic execution of strategic initiatives
• Build and maintain conversion tracking systems using Meta Pixel, Google Tag Manager, and attribution tools
• Develop comprehensive Looker Studio dashboards for performance monitoring and client reporting
• Ensure seamless data flow between advertising platforms, CRM systems, and analytics tools
• Establish systematic processes for continuous performance monitoring and optimization

Requirements:

• 3 to 5+ years managing paid media with documented performance outcomes
• Hands-on experience with high-ticket direct response funnels: book-a-call, webinar, VSL, or lead magnet models in coaching, consulting, education, or equivalent verticals
• Comfortable with significant monthly budgets ($100,000+ as a starting point) and full accountability for the outcomes
• Funnel thinking is second nature. You understand cold, warm, and hot traffic, and you strategize for each
• Technical proficiency with tracking, analytics, AI fluency, and attribution systems (specifically HYROS, Claude/ChatGPT, WebinarJam, Clarity, ClickFunnels, GoHighLevel)
• Strong analytics and reporting skills. You can turn a dashboard into a clear next action
• Fluent English. You can hold your own in client calls and written communication with US-based teams
• Proven ownership mentality with track record of taking full responsibility for performance outcomes
• Experience working alongside a media buyer or leading a team, with an ability to delegate clearly and develop someone else's skills
• Problem-solving approach that digs deep into performance challenges to find lasting solutions
• Strategic planning skills with ability to develop and execute systematic optimization frameworks
• You take ownership of outcomes. If results are off, you're already on top of it before anyone asks
• You communicate proactively. Clients and teammates always know what's happening and where things stand
• You build trust with clients as naturally as you build strategy. Both matter here
• You're coachable, and you give back. You want to be developed, and you want to help build others up
• You're genuinely curious about why things work, not just what to do next
• You can hold multiple clients and priorities without losing the thread on any of them
• Proficiency with HYROS, ClickFunnels, or GoHighLevel is a strong plus