Ingersoll Rand is a leading company with over 160 years of technology leadership, focused on improving life for its employees and customers. They are seeking a Marketing Manager (Commercial Excellence) who will manage the CRM roadmap for the North America region, aligning business and technical stakeholders to enhance commercial performance and customer experience.
Responsibilities:
- Commercial Capability Building - Metrics Standards & Insight Engine: Define the KPI architecture (conversion, velocity, win rate, leakage, customer mix) and deliver insights that drive commercial action
- SFDC Accuracy, Governance & Adoption: Establish the global governance model, activity expectations, data quality rules, and compliance cadence that ensure forecasting accuracy and reliable revenue visibility
- Modular Learning Architecture: Develop scalable, role-specific enablement programs—live, recorded, and micro-learning, focused on commercial process mastery, applications, and customer pain points
- Distributor Performance Enablement: Build partner onboarding, funnel-management standards, and performance scorecards that strengthen distributor execution and accountability, business unit ownership of the distributor CRM portal and other tools
- Leadership Dashboards & Review Cadence: Build executive dashboards and establish global performance review rhythms that reinforce accountability and pipeline accuracy
- Global Benchmarking & Best-Practice Sharing: Identify high-performing behaviors, codify them into global standards, and drive adoption across markets
- Pipeline Intelligence & Revenue Visibility - Strategic Revenue Visibility Models: Build forecasting frameworks and future-state pipeline views that illuminate revenue potential by region, segment, and product line
- Pipeline Trends, Win/Loss Analytics & Predictive Indicators: Create scalable reporting that surfaces leading indicators, compliance trends, risk signals, and growth drivers
- Renewal & Expansion System: Define renewal workflows and build retention, upsell, and cross-sell playbooks that strengthen recurring revenue performance
- Consumption & Program Tracking: Standardize tracking of main systems, aftermarket spare parts, recurring programs, renewals, and churn dynamics to improve visibility and execution
- Commercial CRM Roadmap - Align with business stakeholders on overall priority of CRM capabilities that support business growth and visibility to predictable revenue
- Work with technical teams to prioritize business inputs into roadmap of necessary capabilities (e.g. quoting, attribution, ERP integration, CPQ, automation of components, etc.)
- Gain stakeholder alignment with roadmap and partner with other technical system owners such as ERP, CPQ, engineering systems and ecommerce
- Review budget, resource planning and implementation steps with business stakeholders to ensure project success
- Systems, Tools & Data Governance - Commercial Systems Ownership: Serve as the business owner or co-owner of key commercial tools (Salesforce, CPQ, analytics platforms), defining requirements, partnering with IT, and ensuring tools support global commercial workflows
- Data Quality & Segmentation Governance: Define rules for account hierarchy governance, segmentation models, customer classification, data quality, and routing logic
- Golden Record Foundation: Partner with IT and Data teams to evolve toward a unified customer “golden record” that improves targeting, visibility, and commercial alignment
- Customer Segmentation & Prioritization: Build frameworks that identify priority segments, ICP (ideal customer profile) definitions, and resource allocation strategies
Requirements:
- Bachelor's degree in Business, Marketing, or related
- 5+ years of experience in B2B marketing
- 3+ years of project leadership experience
- Understanding of B2B sales processes, funnel management, and commercial execution
- 3+ years of experience in Salesforce (data governance, reporting, analytics, dashboards). No coding experience required
- Technical experience with all types of reporting in Salesforce, dashboards and possibilities and limitation of Salesforce objects
- Cross-functional leadership experience across Sales, Marketing, Product, Channel, IT
- 3+ years of training design, enablement content creation, and curriculum development
- Strong analytical, project management, and problem-solving skills
- Ability to translate insights into process improvements and commercial actions
- Excellent communication and stakeholder-management capabilities
- Comfort with global matrixed environments and multi-brand complexity