Customer Marketing Manager

Gaggle is a company dedicated to enhancing student safety through innovative marketing strategies. The Customer Marketing Manager will lead initiatives to deepen relationships with existing districts, drive revenue expansion, and transform passionate customers into advocates for Gaggle's products.

Responsibilities:

• Develop and execute renewal campaigns by product, segment, and contract cycle
• Build upsell and cross-sell plays across Gaggle's full product suite
• Create targeted messaging for key expansion moments
• Own the case study and testimonial program: sourcing, interviewing, writing
• Build a pipeline of reference able customers and willing speakers for conferences and sales cycles
• Develop customer-facing proof points grounded in outcomes, data, and third-party validation studies
• Manage the NPS program: survey cadence, results analysis, and closed-loop follow-up
• Surface customer insights that inform messaging, product priorities, and sales conversations
• Partner with Customer Success to act on detractor feedback and amplify promoters voices
• Create and maintain content that helps new districts get value faster
• Develop resources that support adoption milestones across the customer lifecycle
• Partner with Customer Success and Product on customer-facing communications for new features and releases
• Lead customer programming at Gaggle's annual Leadership Summit and regional events
• Build a customer community strategy, including webinars, roundtables, and peer networking opportunities
• Partner with teams on customer experience at national conferences

Requirements:

• 3+ years of experience in customer marketing, lifecycle marketing, or a closely related field; B2B SaaS experience strongly preferred
• Proven ability to build and run programs that drive measurable retention and expansion revenue
• Strong writer who can translate customer outcomes into compelling stories without losing the nuance of the original experience
• Comfortable working with data: NPS scores, renewal rates, expansion pipeline, content performance
• Highly collaborative: this role works daily with Customer Success, Sales, Product, and the broader marketing team
• Self-directed: you don't wait for a playbook, you write it
• Experience in K-12 educational technology
• AI-forward team member