Key skills
AI
About this role
Capsule is a Series A company focused on building AI-powered video tools for enterprise teams. They are seeking a Head of Demand Generation to own top-of-funnel demand creation, running integrated campaigns and building a distribution engine to generate leads and enhance inbound pipeline growth.
Responsibilities:
- Plan and run campaigns that connect our product launches, customer stories, and events into demand that reaches the right people
- Think constantly about where our audience is and how to reach them
- Build and run account-based programs against a defined target list
- Own paid channels (primarily LinkedIn) as one lever in the broader mix
- Figure out where the highest-leverage opportunities are—SEO/AEO, communities, partnerships, organic social—running real experiments, and doubling down on what works