AVP, Growth Marketing & Demand Generation

DAS Health is a leading healthcare technology and managed services provider focused on helping healthcare organizations navigate digital transformation. They are seeking an AVP, Growth Marketing & Demand Generation to build and lead a scalable marketing engine aimed at driving pipeline, customer acquisition, and revenue impact.

Responsibilities:

• Own marketing-sourced and marketing-influenced pipeline generation
• Build and execute scalable demand generation strategies across channels
• Develop campaigns that drive awareness, engagement, and qualified pipeline
• Improve conversion rates across the marketing and sales funnel
• Design and execute ABM strategies aligned to high-value target accounts
• Partner closely with sales on segmentation, targeting, and engagement
• Build campaigns that improve account penetration and revenue growth
• Own and optimize marketing automation (HubSpot) and CRM (Salesforce)
• Build and manage lead scoring, routing, and lifecycle workflows
• Improve data quality, reporting accuracy, and funnel visibility
• Establish scalable systems that support long-term growth
• Lead digital marketing efforts including SEO, paid media, and website performance
• Optimize website for traffic, engagement, and conversion
• Continuously test, measure, and improve campaign performance
• Establish reporting frameworks, dashboards, and attribution models
• Measure marketing’s impact on pipeline, revenue, and ROI
• Forecast performance and provide insights to leadership
• Ensure strong alignment between marketing and revenue operations
• Own event marketing strategy, including trade shows, conferences, and webinars
• Manage and partner with the Field Marketing & Events Manager
• Ensure events contribute measurable pipeline and revenue
• Partner closely with sales to align on pipeline goals and targets
• Ensure sales has the tools, leads, and support needed to convert
• Help improve win rates, cross-sell, and incremental revenue
• Build the demand generation and growth marketing function from the ground up
• Roll up your sleeves to execute while building toward a scalable team
• Partner with leadership to define long-term marketing strategy and structure

Requirements:

• 10+ years of progressive marketing leadership experience
• Healthcare IT experience (required)
• Proven success in demand generation, pipeline growth, and revenue marketing
• Strong experience with marketing automation and CRM ownership (HubSpot, Salesforce, or similar)
• Experience working cross-functionally with sales and executive leadership
• Background in SaaS, managed services (MSP), or cybersecurity
• Experience with ABM strategies and segmentation
• Experience building or rebuilding marketing infrastructure from scratch
• Strong understanding of revenue operations and attribution modeling