Help bring more users to mobile apps through content, app store optimization, partnerships, influencer outreach, paid marketing support, landing pages, email, and experiments across different channels
Grow mobile apps by increasing downloads, active users, retention, revenue, and profit
Research users, competitors, keywords, creators, communities, and customer feedback to find growth opportunities
Turn growth ideas into simple, trackable experiments across organic, paid, social, app store, partnership, email, and other channels
Support app store optimization to improve visibility, conversion rates, rankings, downloads, and revenue
Create marketing copy, content ideas, ad concepts, landing page copy, outreach messages, and campaign briefs that help acquire users
Create and test promotional content for TikTok, Meta, and other social platforms to drive app installs, engagement, and profitable user growth
Support influencer, affiliate, partnership, and paid marketing campaigns focused on profitable user growth
Use analytics, app store data, ad platform data, customer feedback, and AI tools to understand performance and recommend what to do next
Take on additional growth, marketing, research, creative, analytics, or operational responsibilities that help the apps get more users and become more profitable

At least 1 year of marketing, growth, social media, app promotion, content marketing, influencer marketing, paid ads, ASO, or performance marketing experience required
No degree required, but a degree in marketing, business, communications, or a related field is preferred
Very smart and quick to learn
Strong written communication and copywriting ability
Good taste in marketing, messaging, creative, and user psychology
Comfortable testing ideas, reviewing results, and improving based on data
Highly organized and reliable
Strong attention to detail
Able to research markets, competitors, customers, keywords, and channels independently
Comfortable using software tools and learning new systems quickly
Familiar with AI tools, or highly motivated to become excellent at using them
Able to create clear briefs, reports, content drafts, campaign notes, and repeatable processes
Proactive, curious, and willing to take responsibility quickly
Comfortable with fast feedback, fast learning, and high standards
Experience with mobile apps, app store optimization, paid ads, influencer outreach, short-form video, analytics tools, or performance marketing is a strong plus

100% remote work
Flexible hours
Chance to work with talented entrepreneurial people
High-growth environment
Ability to make decisions and act like an entrepreneur inside the business
Culture where it is okay to fail if you are testing intelligently, learning quickly, and being honest about the data
Potential to meet with the team 1–2 times per year in a great location around the world
Role that can grow into broader Mobile App Growth, Growth Marketing Manager, ASO Specialist, Performance Marketing, Lifecycle Marketing, or Growth Lead responsibilities over time

Mobile App Growth Marketing Specialist

Key skills