Marketing Engineer

Figma is a company on a mission to make design accessible to all, helping teams streamline workflows and collaborate effectively. The Marketing Engineer, AI Deployment will design and build programmatic go-to-market systems and AI-powered workflows to enhance marketing efficiency and execution. This role focuses on creating scalable, automated systems that drive revenue and operational efficiency across marketing.

Responsibilities:

• Identify and define high-impact AI use cases across marketing, taking them from prototype to full deployment
• Coach and partner with marketers to take them from novice to full workflow transformation and self-sufficiency
• Build custom tools, agents, automations, and integrations (APIs, MCP Servers) tailored to each operator's responsibilities—campaign ops, lifecycle, content production, intelligence reporting, and beyond
• Own and evolve a GitHub-managed marketing AI cortex of prompts, skills, context files, and agents. Treat it like a product: versioned, documented, and continuously improved
• Recognize patterns across your cohort and systematically productize what works—tools built for one marketer should become reusable for peers, then the broader org
• Measure what works. Define evaluation criteria, instrument AI workflows, and track adoption to identify which agents, prompts, and skills drive impact—and retire the ones that don't
• Document every workflow, tool, playbook, and transformation pattern so knowledge scales beyond any one person
• Stay ahead of AI trends in Generative AI, LLMs, and agentic systems—and share wins visibly with your cohort and leadership to build momentum and inspire adoption

Requirements:

• A demonstrated track record as an AI builder—agents, LLM workflows, automations, or prompt systems you've shipped into production and seen real users adopt. We care more about what you've built than how many years you've spent in any one function
• Deep, hands-on expertise in Gumloop (preferred) or equivalent agent orchestration platforms such as n8n, Workato, or Zapier—including authoring shared workflow templates that non-technical users can adopt and modify on their own
• Experience building and maintaining shared prompt libraries, skill catalogs, or AI-readable knowledge bases—bonus if you've managed them in version control (GitHub, etc.) with proper documentation and evals
• A bias toward measurement—you instinctively instrument what you build, define what “good” looks like, and iterate based on signal rather than vibes
• 5+ years of experience building systems for go-to-market teams—Marketing Operations, Revenue Operations, Sales Operations, AI Transformation, or Technology Transformation. We're open to less time-in-seat if your AI builder portfolio is strong
• Operate marketing automation and composable CDP tools (e.g. Customer.io, Hightouch, Census) with reverse ETL workflows
• Query data using SQL across warehouses like Snowflake or BigQuery, with light scripting in Python or TypeScript for integration prototyping
• Lead cross-functional enablement, training, and change-management programs that translate stakeholder needs into structured AI workflows
• Apply product-led growth principles to shape product-informed marketing motions and campaign strategies
• Engage with Figma's product ecosystem and the broader design and developer tooling landscape