Viral Nation is a company that specializes in building social-first ecosystems for brands to connect with modern consumers. They are seeking a strategic and performance-driven Manager of Performance Marketing to lead the planning, execution, and optimization of integrated digital media campaigns across various channels, while mentoring a team of media buyers.
Responsibilities:
- Lead the development and execution of full-funnel, cross-channel paid media strategies that align with client business objectives and drive measurable impact
- Own campaign performance across Paid Social (primary), Paid Search, and Programmatic, ensuring best-in-class execution, optimization, and reporting across all channels
- Translate client goals into sophisticated media plans, balancing audience strategy, budget allocation, and channel mix to maximize efficiency and scale
- Act as the senior strategic lead on accounts—guiding optimization frameworks, identifying growth opportunities, and ensuring campaigns consistently meet or exceed KPIs
- Oversee and elevate campaign analysis by synthesizing performance data into actionable insights, strategic recommendations, and clear client narratives
- Manage and strengthen client relationships, serving as a trusted advisor while also overseeing vendor and platform partnerships
- Drive a culture of experimentation by designing and scaling testing frameworks across creative, audiences, bidding strategies, and platforms
- Partner closely with creative and strategy teams to ensure content aligns with platform best practices, audience insights, and performance goals
- Lead onboarding and audit processes for new clients, identifying gaps, opportunities, and building strong strategic foundations from day one
- Oversee campaign execution quality by establishing processes, QA standards, and tracking frameworks to ensure accuracy and consistency across accounts
- Collaborate cross-functionally with internal teams (strategy, analytics, creative, influencer) to ensure integrated and cohesive campaign delivery
- Manage, mentor, and grow a team of media buyers—providing ongoing feedback, training, and career development while elevating overall team performance
- Contribute to agency growth through thought leadership and process improvement, and support with new business pitches and proposals
Requirements:
- 4-6 years of performance-driven digital marketing experience, with deep expertise in Paid Social and strong working knowledge of Paid Search; Programmatic experience is a strong asset
- Proven experience managing and developing high-performing media buying teams, with at least 2–3 years in a leadership role
- Demonstrated ability to lead complex, multi-channel campaigns from strategy through execution, with a strong focus on ROI and performance outcomes
- Strong understanding of attribution models, conversion tracking, and measurement frameworks (e.g., platform attribution vs. GA, incrementality, lift testing), with the ability to guide measurement strategy and troubleshoot discrepancies
- Hands-on experience managing vendor and platform relationships (Meta, TikTok, Google, etc.), ensuring regular check-ins are in place to support account growth and performance improvements
- Advanced understanding of media planning, audience strategy, platform algorithms, and optimization techniques across major platforms (Meta, TikTok, Google, etc.)
- Strong analytical mindset with the ability to translate data into insights, and insights into actionable strategies
- Excellent client management and communication skills, with experience presenting performance and strategy to senior stakeholders
- High proficiency in Google Suite and familiarity with project management tools (e.g., monday.com)
- Strong operational mindset with the ability to build processes, improve workflows, and ensure executional excellence
- A sharp eye for creative performance and a strong understanding of digital trends, platform nuances, and consumer behavior
- Experience working in an agency or fast-paced, client-facing environment is highly preferred