Manager, Performance Marketing (1 year contract)

Viral Nation is a company that specializes in building social-first ecosystems for brands to connect with modern consumers. They are seeking a strategic and performance-driven Manager of Performance Marketing to lead the planning, execution, and optimization of integrated digital media campaigns across various channels, while mentoring a team of media buyers.

Responsibilities:

• Lead the development and execution of full-funnel, cross-channel paid media strategies that align with client business objectives and drive measurable impact
• Own campaign performance across Paid Social (primary), Paid Search, and Programmatic, ensuring best-in-class execution, optimization, and reporting across all channels
• Translate client goals into sophisticated media plans, balancing audience strategy, budget allocation, and channel mix to maximize efficiency and scale
• Act as the senior strategic lead on accounts—guiding optimization frameworks, identifying growth opportunities, and ensuring campaigns consistently meet or exceed KPIs
• Oversee and elevate campaign analysis by synthesizing performance data into actionable insights, strategic recommendations, and clear client narratives
• Manage and strengthen client relationships, serving as a trusted advisor while also overseeing vendor and platform partnerships
• Drive a culture of experimentation by designing and scaling testing frameworks across creative, audiences, bidding strategies, and platforms
• Partner closely with creative and strategy teams to ensure content aligns with platform best practices, audience insights, and performance goals
• Lead onboarding and audit processes for new clients, identifying gaps, opportunities, and building strong strategic foundations from day one
• Oversee campaign execution quality by establishing processes, QA standards, and tracking frameworks to ensure accuracy and consistency across accounts
• Collaborate cross-functionally with internal teams (strategy, analytics, creative, influencer) to ensure integrated and cohesive campaign delivery
• Manage, mentor, and grow a team of media buyers—providing ongoing feedback, training, and career development while elevating overall team performance
• Contribute to agency growth through thought leadership and process improvement, and support with new business pitches and proposals

Requirements:

• 4-6 years of performance-driven digital marketing experience, with deep expertise in Paid Social and strong working knowledge of Paid Search; Programmatic experience is a strong asset
• Proven experience managing and developing high-performing media buying teams, with at least 2–3 years in a leadership role
• Demonstrated ability to lead complex, multi-channel campaigns from strategy through execution, with a strong focus on ROI and performance outcomes
• Strong understanding of attribution models, conversion tracking, and measurement frameworks (e.g., platform attribution vs. GA, incrementality, lift testing), with the ability to guide measurement strategy and troubleshoot discrepancies
• Hands-on experience managing vendor and platform relationships (Meta, TikTok, Google, etc.), ensuring regular check-ins are in place to support account growth and performance improvements
• Advanced understanding of media planning, audience strategy, platform algorithms, and optimization techniques across major platforms (Meta, TikTok, Google, etc.)
• Strong analytical mindset with the ability to translate data into insights, and insights into actionable strategies
• Excellent client management and communication skills, with experience presenting performance and strategy to senior stakeholders
• High proficiency in Google Suite and familiarity with project management tools (e.g., monday.com)
• Strong operational mindset with the ability to build processes, improve workflows, and ensure executional excellence
• A sharp eye for creative performance and a strong understanding of digital trends, platform nuances, and consumer behavior
• Experience working in an agency or fast-paced, client-facing environment is highly preferred