About this role
NoGigiddy is a digital platform that connects gig workers and side hustlers with earning opportunities. They are seeking an Email Marketing Specialist to write and send engaging email campaigns that inform and motivate their audience. The role involves monitoring campaign performance and collaborating with the content team to enhance broader marketing strategies.
Responsibilities:
- Write and deploy email campaigns and automated sequences for NoGigiddy's subscriber list
- Segment audiences based on behavior, preferences, and engagement history
- A/B test subject lines, send times, and CTAs to improve open and click rates
- Build and maintain automated flows — welcome sequences, re-engagement, offer alerts
- Monitor deliverability, unsubscribe rates, and list health
- Coordinate with the content team to align email with broader campaigns
- Report on campaign performance and iterate based on data