About this role
NoGigiddy is a digital platform designed for gig workers and side hustlers, connecting them with various earning opportunities. The Email Marketing Specialist will be responsible for writing and sending engaging email campaigns to a growing audience, while tracking performance metrics to optimize engagement.
Responsibilities:
- Write and deploy email campaigns and automated sequences for NoGigiddy's subscriber list
- Segment audiences based on behavior, preferences, and engagement history
- A/B test subject lines, send times, and CTAs to improve open and click rates
- Build and maintain automated flows — welcome sequences, re-engagement, offer alerts
- Monitor deliverability, unsubscribe rates, and list health
- Coordinate with the content team to align email with broader campaigns
- Report on campaign performance and iterate based on data