Principal Product Marketing Manager - Settlement

Snapdocs is transforming the U.S. mortgage market with innovative workflow software and AI-driven automation. The Principal Product Marketing Manager will own the marketing strategy across multiple settlement audiences, focusing on positioning, campaign strategy, and thought leadership.

Responsibilities:

• Own positioning and messaging for each distinct settlement audience: enterprise title companies, independent closing professionals, and the emerging D2C consumer segment
• Build a competitive intelligence function with a defined cadence, structured outputs, and regular stakeholder distribution. Product and leadership should rely on it
• Define distinct value propositions per audience. An enterprise title VP is moved by different things than an independent notary
• Partner with Product on roadmap prioritization, feeding market and buyer intelligence as a primary input
• Translate positioning into segment-specific campaign strategy (channel mix, audience sequencing, test hypotheses) and work with the Revenue Marketing Specialist on execution
• Own the test-and-learn roadmap: define what hypotheses are running, what the learning goals are, and how results shape approach
• Own the settlement marketing calendar, budget allocation, and pipeline contribution targets
• Build the D2C acquisition strategy, from defining what problem Snapdocs solves for target consumers to how that story connects to the institutional narrative
• Own the editorial agenda across all settlement audiences: what topics Snapdocs should be known for in title and escrow, and how the brand shows up as it enters the consumer space
• Be the editorial judgment layer for settlement content. AI generates volume; this PMM decides what's worth publishing and whether it's genuinely differentiated
• Identify and activate internal subject matter experts as thought leadership voices
• Work closely with the Settlement Revenue Marketing Specialist on channel priorities, signal interpretation, and a weekly read on what the data means
• Partner with the Systems Director on test infrastructure, measurement design, and the data architecture needed to track a multi-audience funnel cleanly
• Partner with Sales on pipeline stage messaging, competitive objection handling, and enablement materials

Requirements:

• 10+ years in B2B product marketing, with demonstrated ownership of positioning and messaging for a complex, multi-audience segment
• Genuine comfort with ambiguity and greenfield problems. The D2C motion doesn't have a complete playbook
• Strong strategic writer: can develop distinct voices and value propositions for fundamentally different buyer types
• Experience running market and competitive intelligence as a structured function, with defined cadence and stakeholder outputs
• Data fluency: able to interrogate results, dispute interpretations, and change strategic direction when warranted
• High ownership orientation. Gets energized by building from scratch
• Background in proptech, real estate technology, title, or mortgage. Familiarity with the closing process cuts ramp time significantly
• Experience building consumer or prosumer marketing motions from an institutional B2B base. Has worked the B2B2C model before
• AI-native working style: actively uses AI for research synthesis, content drafting, competitive analysis, and workflow automation, and has a clear point of view on where human judgment is irreplaceable
• Familiarity with community-led or product-led growth mechanics, relevant as the D2C and notary layers develop