Lifecycle Marketing Manager

GoodPower is seeking a data-driven and impact-oriented Lifecycle Marketing Manager to manage their supporter journey strategy. This role involves designing, executing, and optimizing cross-channel lifecycle programs to convert users from awareness to lifelong climate champions. The manager will collaborate with various teams to create personalized experiences that drive engagement and retention.

Responsibilities:

• Develop and execute GoodPower’s supporter lifecycle strategy across digital touchpoints, including onboarding, engagement, advocacy mobilization, reactivation, and retention
• Design and build cross-channel journeys in platforms like Engaging Networks, ManyChat, Klaviyo, and n8n
• Leverage GoodPower’s robust BigQuery user data to build actionable segments, cohorts, and triggers
• Partner with campaign and creative teams to deliver message-matched content based on supporter actions, demographics, and climate interests
• Implement A/B and multivariate testing to optimize messaging, frequency, and channel mix
• Monitor and report on lifecycle KPIs: open/click rates, conversion, opt-out, reactivation, and ROI
• Collaborate with the data team to define and refine lifecycle stages (e.g., New, Active, At-Risk, Lapsed)
• Build re-engagement and win-back strategies for inactive supporters
• Contribute to GoodPower’s CRM/CDP roadmap with automation ideas and personalization strategies

Requirements:

• 5+ years in lifecycle marketing, CRM, or engagement marketing, ideally at a nonprofit, mission-driven org, or growth-oriented company
• Deep experience with email marketing platforms, marketing automation tools, and CRM systems (e.g., Engaging Networks, Klaviyo, n8n, HubSpot, Salesforce)
• Proven success designing journeys that drive conversions, retention, or re-engagement
• Strong analytical skills — comfortable analyzing funnel metrics and using SQL or data dashboards
• Experience with audience segmentation, personalization, and message testing
• Passion for youth-led climate action and social justice is a strong plus
• Familiarity with CDPs, journey orchestration tools, or open-source automation platforms like n8n
• Knowledge of Meta ad flows (e.g., lead gen, Messenger bots) and their integration with CRM systems
• Experience with marketing automation tools
• Experience working in cross-functional teams and agile environments
• Being bilingual (especially Spanish) is a plus