Senior Marketing Manager, OrthoBiologics
United States of America
Full Time
4 hours ago
$17,000 - $231,000 USD
No H1B
Key skills
MarketingHealthcare industry experienceMedical device industry experienceOrthobiologicsSpine industry experienceMarket researchPricing strategiesCustomer advocacy developmentProduct developmentBrandingQualitative analysisCompetitive analysisProject managementGoRProject ManagementSales
About this role
Baxter International Inc. is a company committed to redefining healthcare delivery. They are seeking a Senior Marketing Manager for the OrthoBiologics portfolio, responsible for developing commercial strategies, managing product lifecycles, and leading marketing activities to maximize market adoption and growth.
Responsibilities:
- Partner closely with their cross-functional team and marketing leader in developing the following:
- Global & US long-range plans (LRP) and investment plan
- Establish the global value proposition/evidence strategy to maximize market adoption
- Define new product development needs versus unmet market opportunities
- Conduct market research and assists in development of short- and long-term plans
- Support portfolio strategy including the product road map and life cycle management
- Support market development strategy/identification of key adoption barriers
- Understand competitive landscape and determine game theory strategies to maximize market share
- Qualitative Analysis, market segmentation, and pricing strategies
- Set global product launch plans including go-to-market strategies, including developing and writing promotional pieces for targeted audience
- Support execution in key markets to establish growth: Develop KOL relationships; content development/presentation for internal/external stakeholders, and training of various sales channels
- Collaborate with R&D, Clinical, Market Access, Regulatory, Manufacturing, and Regional Marketing
Requirements:
- 4+ years of marketing experience; health-care/medical device industry experience required with preference to spine and/or Orthobiologics space
- Strong results orientation and analytical skills
- Experience in conducting successful market research, pricing and reimbursement, customer advocacy development, creative product/program development, messaging, and branding
- Demonstrated project management experience with a cross-functional team
- Experience with Qualitative and Competitive analysis
- Bachelor's degree required