Sr. Manager, Marketing Operations

Edmentum is a dynamic educator and student-focused company dedicated to tech-enabled learning solutions. As Sr. Manager, Marketing Operations, you'll lead the engine that powers smarter marketing, owning the systems and analytics that turn strategy into measurable revenue impact while building a high-performing team.

Responsibilities:

• Build, coach, and develop a high-performing marketing operations and analytics team that scales with the business
• Own the strategy and direction of our marketing technology stack, including Marketo, LeanData, Salesforce, Demandbase, Power BI, GA4, and enrichment tools
• Set the operational rules of the road for lead lifecycle, scoring, routing, SLAs, UTM governance, campaign taxonomy, and attribution
• Direct the analytics and reporting that shape pipeline forecasting, campaign performance, and investment decisions across the funnel
• Partner deeply with Revenue Operations, Sales, Finance, and IT to align definitions, reporting standards, and pipeline accountability across the revenue engine
• Lead structured experimentation and continuous improvement to elevate operational maturity and analytics literacy across the marketing organization
• Translate data into compelling executive narratives that influence Marketing, Sales, and Finance leadership

Requirements:

• You have a Bachelor's degree in Marketing, Business, Analytics, Data Science, or a related field, or equivalent professional experience
• You bring 8+ years of experience in marketing operations, marketing analytics, or revenue operations, with 2+ years of people management
• You have a track record of building, coaching, and developing high-performing operations or analytics teams
• You have deep working knowledge of Marketo or comparable marketing automation platforms; Marketo certification is a plus
• You are highly proficient with Salesforce and have built scalable lead lifecycle architecture, routing, scoring, and SLA governance
• You have working knowledge of Demandbase or other ABM/intent platforms and modern marketing technology stacks
• You are fluent in BI and visualization tools (Looker, Power BI, or Tableau) and comfortable in SQL working with complex datasets
• You have strong grounding in attribution modeling, funnel analytics, forecasting, and experimentation design
• You have defined and enforced data governance standards, including UTM conventions, campaign taxonomy, and lifecycle definitions
• You are an excellent communicator who can influence executive stakeholders and translate analytics into clear business narratives
• You thrive in ambiguity, set functional direction, and balance hands-on team leadership with strategic execution
• You are willing to take on evolving responsibilities based on business needs