Director, Strategic Product Marketing

Project Management Institute is seeking a Director, Strategic Product Marketing, who will own the product marketing strategy and GTM orchestration across PMI’s full portfolio. This role involves developing portfolio positioning, leading a team, and ensuring operational readiness for product launches to enhance PMI's market presence and coherence in product offerings.

Responsibilities:

• Develop and maintain a portfolio-level POV across PMI’s product ecosystem
• Own the product marketing operating model that determines how GTM strategy, PMM capacity, and readiness work are allocated across PMI’s portfolio
• Own the strategic product marketing work behind launches, campaigns, lifecycle moments, and portfolio priorities
• Lead, coach, and develop a four-person team spanning product marketing and GTM operations
• Partner with content marketing to shape how PMI uses research, thought leadership, practitioner insight, community knowledge, customer proof, and cultural or regulatory moments to support product positioning and GTM priorities
• Own the GTM operating system that turns portfolio strategy into executable market delivery
• Help PMI become a more visible and credible voice in the market on the future of the profession
• Oversee GTM strategy for new products, major product updates, lifecycle moments, and portfolio-level campaigns
• Build a disciplined approach to competitive intelligence and market sensing
• Translate portfolio and product strategy into narratives that work for sales, partners, executives, the CEO, the board, and external stakeholders
• Provide strategic direction to creative, web, content, and campaign teams

Requirements:

• 8–12+ years of product marketing, portfolio marketing, product management, or related strategic marketing experience
• Experience leading or directly managing marketers, ideally including junior or developing team members
• Strong understanding of the project management discipline and profession, or deep experience in an adjacent professional certification, education, workforce, SaaS, learning, or knowledge-platform business
• Proven ability to build positioning and messaging for complex product portfolios, not just individual launches
• Experience turning research, thought leadership, customer insight, and market signals into product positioning, GTM strategy, sales narratives, and campaign briefs
• Experience building product marketing and GTM systems for a complex portfolio, including launch tiering, readiness planning, stakeholder alignment, and post-launch optimization
• Ability to connect strategic positioning with operational execution, ensuring that GTM promises are supported by web, commerce, delivery, enablement, content, and customer-facing readiness
• Comfort working across operationally complex product environments where delivery partners, web/product detail pages, certification or assessment requirements, commerce flows, and regional execution affect market success
• Experience developing integrated marketing plans across web, email/CRM, content, PR/comms, sales enablement, community, paid media, partner marketing, and regional activation
• Experience supporting multiple sales or distribution motions, such as DTC retail, direct sales, online commerce, partner channels, B2B, or distribution
• Ability to work in a global organization with multiple stakeholders across regions, functions, and time zones
• Strong executive communication skills, including the ability to simplify complexity, defend strategic choices, and align stakeholders before execution begins
• Strong writing ability, including messaging, briefs, sales narratives, web copy, launch materials, and executive-ready recommendations
• Portfolio thinking: Ability to see how products connect, overlap, compete, sequence, and ladder into a stronger market story
• PMM system-building: Ability to create clearer briefs, launch standards, GTM playbooks, readiness processes, and repeatable ways of working — not just execute individual launches
• Market education mindset: Ability to shape understanding, shift audience beliefs, and explain why PMI's products and capabilities matter now
• Content-aware positioning: Ability to use research, thought leadership, community insight, customer proof, and practitioner expertise to strengthen product positioning and GTM strategy
• Roadmap influence: Ability to bring market signals back to product and identify what should be built, clarified, packaged, prioritized, or retired
• Executive translation: Ability to explain complex portfolio strategy clearly to executives, product leaders, sales teams, partners, regional stakeholders, and external audiences
• Cross-functional leadership: Ability to align teams across product, marketing, content, creative, web, sales, delivery, partner, and regional functions before execution begins
• Operational judgment: Ability to manage competing priorities, dependencies, timelines, and launch complexity while maintaining strategic focus
• Travel up to 30%