Senior Consultant - Business Systems Analyst – Credit Card Marketing

Cognizant Consulting is a global community of experts dedicated to helping clients reimagine their business. As a Senior Consultant - Business Systems Analyst – Credit Card Marketing, you will bridge credit card marketing business teams and technology partners, translating business needs into functional system requirements and supporting marketing technology solutions.

Responsibilities:

• Elicit, document, and manage business and functional requirements, translating credit card marketing workflows—such as campaign setup, offer configuration, and loyalty programs—into BRDs, user stories, use cases, and process flows
• Act as the primary liaison between business and technology teams, supporting sprint planning, backlog grooming, and UAT to ensure marketing platforms meet evolving business needs
• Perform system integration analysis and data mapping across marketing platforms (e.g., CRM, campaign management, decisioning tools), ensuring accurate data flow between card processing, rewards, analytics, and downstream systems
• Support the design and enhancement of marketing technology solutions, including gap analysis, vendor evaluation, and definition of system requirements for acquisition, activation, spend, and retention campaigns
• Plan and execute User Acceptance Testing (UAT), including test scripts, defect tracking, and business sign‑off, to validate system changes against marketing objectives and compliance requirements

Requirements:

• Bachelor's degree in Information Systems, Business Administration, Computer Science, or a related field
• 4-6 years of experience as a Business Systems Analyst, preferably within financial services or credit card / payments environments
• Strong experience with requirements management and documentation (e.g., JIRA, Confluence, Azure DevOps)
• Hands‑on experience working in Agile/Scrum and Waterfall delivery models
• Solid data analysis skills, including the ability to validate and map data across systems
• Experience supporting credit card marketing platforms, CRM, campaign management, or decisioning tools
• Exposure to customer data platforms (CDPs) and marketing system integrations
• Ability to analyze and optimize end‑to‑end marketing processes and identify automation opportunities
• Strong communication skills and comfort working with both business stakeholders and technical teams