Sr. Technical Marketing Architect - Industrial Automation

Lattice Semiconductor is a global leader in programmable logic solutions, focusing on R&D, product innovation, and customer service. They are seeking a Sr. Technical Marketing Architect in Industrial Automation to guide the design and implementation of advanced automation architectures while driving business development and market expansion across key sectors.

Responsibilities:

• Design and develop comprehensive industrial automation architectures, integrating PLCs, robotics, machine vision, sensors, motion control, and cloud/edge technologies to address customer requirements
• Lead technical discovery sessions, requirements analysis, and solution design workshops to identify automation opportunities and define implementation strategies
• Serve as a subject-matter expert in industrial networking, functional safety, IIoT platforms, and digital transformation, clearly articulating Lattice’s value proposition
• Partner with cross-functional teams and external partners to co-design scalable automation solutions, ensuring design integrity and alignment with product roadmaps
• Engage with OEMs, system integrators, and industrial customers to translate complex requirements into actionable solutions, proofs of concept, and reference architectures
• Drive technical narratives and marketing strategies that demonstrate Lattice’s leadership in automation, reliability, and digital innovation
• Represent Lattice in industry forums and standards organizations to influence ecosystem direction and promote open, interoperable solutions
• Support business development by identifying new opportunities, shaping go-to-market strategies, and cultivating relationships with key stakeholders