Fractional Growth Product Manager (Part-Time 1099 Contract)

SoGal Ventures is a leading holistic medical practice seeking a fractional Growth Product Manager consultant to enhance their customer acquisition and clinical onboarding experience. The role focuses on optimizing conversion rates through experimentation and collaboration with product design and engineering teams.

Responsibilities:

• Lead the Care funnel CRO workstream
• Audit the funnel, generate hypotheses, size and prioritize tests, brief design and engineering partners, support QA, monitor launches, call results, and recommend which winners should be shipped to 100 percent
• Manage and curate the experiment backlog
• Maintain a single source-of-truth backlog in PostHog and Linear, continuously adding, deduping, and reprioritizing tests against the KPIs below
• Re-rank priorities at least every two weeks based on results, expected impact, effort, and business need
• Set up and maintain per-experiment PostHog dashboards and produce a weekly written experiment readout summarizing what’s running, current results, statistical confidence, and recommended next actions
• Maintain a living CRO learnings document capturing each experiment’s hypothesis, variants, result, and takeaway so insights survive past the engagement and can transfer cleanly to a future owner

Requirements:

• 7+ years of experience in growth product or CRO, with a track record of running structured experimentation programs that moved real funnel metrics, ideally in DTC, healthtech, or subscription businesses
• Fluent in experiment design, including hypothesis framing, sizing, power, guardrails, and clean readouts
• Hands-on with PostHog, Mixpanel, Amplitude, or other behavioral analytics tools
• Comfortable working in Linear and Figma, and coordinating directly with engineering and design without a project manager in between
• Strong written communicator. The weekly readout is an important deliverable, and we expect it to be readable by a non-PM executive
• Experience with checkout or join flows for consumer healthcare, telehealth, or membership products