Sales Development Representative

The Princeton Review is a leading tutoring, test prep, and college admission services company. They are seeking a highly motivated and results-oriented Sales Development Representative (SDR) to generate new business opportunities by identifying, engaging, and qualifying prospective K–12 school and district customers across the United States.

Responsibilities:

• Proactively identify, research, and engage prospective K–12 customers through outbound calling, email campaigns, and social selling
• Generate qualified sales opportunities and consistently build pipeline for Account Executives
• Develop creative outreach strategies tailored to various buyer personas, districts, and geographic regions
• Qualify inbound and outbound leads to assess customer needs, fit, and purchasing readiness
• Schedule meetings and effectively transition qualified opportunities to Account Executives
• Maintain a strong understanding of The Princeton Review’s products, services, and value proposition to effectively engage prospects
• Support outreach efforts across multiple U.S. regions and time zones
• Adapt territory coverage and prospecting priorities based on business needs and market opportunities
• Consistently achieve or exceed activity, meeting-setting, and pipeline generation goals
• Maintain accurate and timely records of prospecting activities, lead status, and opportunity progression within Salesforce
• Track and manage daily outreach activities to ensure efficient pipeline development
• Collaborate closely with Account Executives and sales leadership to support revenue growth objectives

Requirements:

• 1–3 years of experience in K–12 sales, business development, customer success, or a related customer-facing role; SDR or BDR experience is preferred
• Excellent written, verbal, and virtual communication skills
• Comfortable engaging and building relationships with a variety of stakeholders within K–12 schools and districts
• Experience using Salesforce or a similar CRM platform to manage pipeline activity
• Highly organized and able to manage multiple priorities simultaneously
• Self-motivated, goal-oriented, and energized by achieving measurable results
• Demonstrate resilience and persistence when conducting outbound prospecting activities
• Strong curiosity and discovery skills, allowing you to uncover customer needs effectively
• Successfully manage outreach across multiple U.S. time zones
• Thrive in a fast-paced environment and adapt quickly to changing priorities and territory assignments
• Collaborative, coachable, and committed to continuous improvement
• SDR or BDR experience is preferred