About this role
Netflix, Inc. is seeking a Senior Manager to lead their Consumer Products Strategy globally. The role involves building frameworks to enhance title selection for consumer products, innovating deal structures, and using audience insights to drive commercial success.
Responsibilities:
- Build frameworks to improve how we select titles for Consumer Products, keeping an eye on merchandisability, audience coverage, and team capacity
- Identify opportunities to innovate deal structures including aligning incentives around risk taking
- Hone how we identify a viewership audience from a CP audience and use audience insights to enhance commercial conversations
- Expand beyond 'title first' strategies towards more portfolio-based consumer moments that deepen partner relationships year-round
- Innovate and disrupt the way we drive awareness for our products and sell-through; track outcomes in partnership with our Data Science teams and refine CP playbook accordingly
- Develop metrics and tooling to track commercial pacing and identify opportunities to increase revenue and operational efficiency
- Conduct market research, track and compile industry trends and competitive analyses to inform consumer-centric strategies
- Create deliverables and present to a broad range of creative to technical business partners, as well as external partners